Mohsin S. Email & Phone Number

Edinburgh, Gb

Edinburgh, Gb

Livingston, Scotland, United Kingdom

- Planning, budgeting, executing & analysing ATL, BTL, & TTL initiatives.- Ideating marketing activities that generate leads for Business.- Website and Social Media Management across all platforms.- Managing the marketing of all the products under the umbrella of Workflo Solutions- Execute digital strategies across various advertising platforms.- Analyse advertising data & spending to drive conversion.- Analyse campaign metrics, demographics, and website traffic using Excel, and Google Analytics to make content recommendations.- Leverage data to understand what works on each social media platform to improve engagement rate.- Use creative tools such as Canva, Adobe Illustrator, Photoshop to create compelling content that drive high engagement.- Carry out competitive research and benchmarking to further understand the target audience and goals.

Edinburgh, Scotland, United Kingdom

As a Programme representative, I've been dedicated to fostering smooth communication and collaboration among students, faculty, and staff, all contributing to an improved overall experience for MSc Marketing & Business Analysis, class of 2022.Responsibilities included:- Strategic Collaboration: Working closely with the program director, I've actively contributed to refining our curriculum and assessment methods. These ongoing improvements have directly contributed to the quality and relevance of our academic programs.- Amplifying Student Voices: Through well-organised student forums, I've provided a platform for students to express their perspectives. By gathering and channeling their feedback, I've been a driving force behind positive changes that benefit the entire student body.- Responsive Student Support: Serving as a dependable point of contact, I've promptly addressed student inquiries and concerns, always maintaining a professional demeanor. This approach has ensured a supportive learning environment and timely issue resolution.

Mumbai, Maharashtra, India

-Played a pivotal role in developing and launching the Dhani app, a stock trading application, by actively contributing to mapping the customer journey and aligning product content to ensure a seamless user experience. Collaborated closely with the product owner, design, and marketing teams to translate insights into actionable strategies that enhanced user engagement and retention. - Created compelling and persuasive content across multiple platforms, including the website, emails, campaigns, SMS, and App notifications, resulting in a significant boost in organic traffic and reader engagement.- Published a series of articles that became widely shared across media platforms, positioning the brand as an industry authority and a 25% increase in new business leads.- Crafted impactful scripts, FAQs, emails, communication briefs and white papers, guaranteeing effective and persuasive customer communication that resonated with the target audience.- Played a key role in developing a comprehensive content calendar, leading to improved content planning, better organisation, and increased overall content quality.- Spearheaded the strategic planning and production of captivating visuals and artwork for BTL initiatives, including leaflets, e-brochures, flyers, etc. - Executed successful promotional ATL and BTL campaigns, leveraging data-driven insights to formulate optimal strategies that consistently delivered exceptional results.- Collaborated seamlessly with cross-functional teams, fostering strong relationships with campaign management and other stakeholders, leading to enhanced campaign delivery scores.- Conducted extensive market research to gain deep insights into customer preferences and behaviours, paving the way for targeted marketing initiatives that not only boosted brand awareness but also drove substantial customer acquisition.

New Mumbai

Master'S Degree, Marketing And Business Analysis

Bachelor Of Business Administration - Bba, Marketing

Minor Degree, Digital Animation

- Basics of Sketching & Drawing - 3D Modelling - Maya Fundamentals - Digital Editing - Motion Graphics

German A1 Certification, German Language And Literature

Higher Secondary Certificate

Matriculation- Central Board Of Secondary Education (Cbse)

Schooling