- Research industry-related topics (combining online sources and studies);- Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, animations, and blogs;- Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms;- Build and manage a content calendar; coordinate with other content crafters to ensure standards and timely delivery of materials;- Include and optimize all content for SEO;- Editing and polishing existing content to improve readability;- Proofread and edit blog posts before publication;- QC content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency;- Communicate and cooperate with a writing team, including a content manager, editors, and writers- Coordinate with marketing and design teams to illustrate articles;- Use SEO guidelines and appropriate keyword infusion to maximize the online visibility of a website in search results;- Identify customers’ needs and gaps in our content and recommend new topics;- Ensure all-around consistency (style, fonts, images and tone);- Update website content as needed;- Review and implement process changes to drive operational excellence.

- Writing blogs, articles, website content, and Search Engine Optimized (SEO) content;- Working closely with SEO team to write on-page, off-page blogs that can help enhance website rankings;- Contributing to the descriptions, social media content calendar, and social media posts;- Identifying and assisting [Content, SEO, and Social Media teams] where content improvements may be required;- Collaborating with marketing teams to identify opportunities for marketing content (i.e., understand objectives and audience, obtain details, and write clear and targeted copy to the appropriate audience);- Comprehensive research to ensure the final version is error-free and caters to the client’s needs;- Trustpilot/ client testimonials to determine and improve ratings for external projects;- Keep abreast of industry trends and issues, as well as learning ever-changing style of content writing and SEO methods;

- Transcribed, edited, researched, and reviewed captioning and transcription for video programming and descriptive video programs;- Had to provide translated version (Urdu to English) for pre-recorded shows that were to be aired on 4 different channels. The work involved listening and typing skills;- Ensuring well-written content with proper tone, feeling, sentence structure, emotions, and correct grammar- Proofreading, revising, and editing all the promos, scripts, tickers, and web material before pushing it on screen;- Write a clear, attractive story with a distinct voice;- Interpret copywriting briefs to understand project requirements;- Collaborate with designers, PR, Non-linear Editors (NLEs) and other professionals on projects;

- This is an online news project that endeavors to cater to the clients and audience seeking exclusive texts and videos;- As a senior sub-editor, I looked after content (i.e. news stories, articles, blogs, interviews, programs, entertainment segments, etc.) and prepared exclusive stories for the online platform and subscribers;- Prepared, edited, proofread, and published latest stories based on comprehensive research and inputs from verified sources;- Translated (Urdu to English) content and developed ideas around the chosen themes;- Assisted SEO team in content ranking by suitable keyword infusion in already-published and to-be-published blogs/ articles;- Wrote articles and blogs on various genres focused on a particular issue, sector, organization, person, or institution;- Wrote scripts for programs (political, entertainment, interviews);- Assisted subordinates in preparing news stories, video packages, interview questionnaires, etc.;- Contributed to various outdoor events including a special package on School of Fine Arts inside Karachi Jail titled "Imprisoned Talents: Fine Arts for Reformation Central Jail Karachi", and Magazine Cover Designing Contest organized in collaboration with Alliance Française de Karachi (French Cultural Center in Karachi).

- A subsidiary of News Pakistan TV that solely focused on news based on Entertainment;- I was the face behind the online presence of Ibex Media House, looking after everything, from development to finalizing menu icons, content, and social media promotions;- Wrote scripts for entertainment packages, reviews, and promos for upcoming shows;- Finalized rundown for shows while allotting suitable slots for the programs to go on-air;- Collaborated with other script writers for getting things finalized (scripts for documentaries, health shows, entertainment segments, etc.)- Assisted technical teams in preparing sets, camera shot angles, recording, editing the clip, and final file to be uploaded;- Helped my team members in publishing and promoting the content on social media handles.

- Research-based SEO content focusing on various topics such as travel blogs, healthcare, major financial and stock news, etc.;- Worked for a new project titled "Knowledge Today (KT) ". The project was based on SEO blogs, articles, and video tutorials with clientele based in the US;- Articles/ blogs were based on high-quality research and interviews and ranked well on KT;

- Had privilege to work in a credible and most subscribed news/photo service provider in Pakistan as a Sub Editor on English Desk;- Online (OINN) is the first-ever Pakistani news agency operating English, Urdu and Arabic news services simultaneously along with comprehensive national and international photo coverage;- As a Sub-editor, my job role was to prepare information packages to suit diverse needs; both local and international publications, print and electronic media, dailies and weeklies, magazines and periodic journals, specialized and subject-specific publications;- Translated local news (Urdu to English) received via subscribed channels and correspondents;- Prepared exclusive stories for different print and electronic media clients (local and international);- Proofreading, revising, and editing all the news pieces, columns, tickers, and web material before sending it to the clients/ publishing.

-Translations from English-Urdu-English;-Transcribed, edited, researched, and reviewed political and showbiz interviews, video content;-Collaborated with web desk for exclusive stories, articles, and news pieces;-Collaborated with the production department to setup a new family magazine titled "Ghazi". This was a monthly publication based on interviews, stories, articles, blogs, and features on different topics and cultures;-Prepared and edited stories and blogs sent by correspondents from different cities;- Assisted senior editors in proofreading and editing daily, weekly, and fortnightly features to be published in the newspaper and the magazine;-Research and analyzed existing and potential content, focusing on reuse and single-sourcing opportunities;