💡 Lead product marketing, demand generation, partnership management and Go-To-Market (GTM) strategy for the technology portfolio including SaaS, Managed, EOR and advisory solutions.

💡 Inbound Lead Generation: Implement content marketing strategies to attract potential leads through valuable and relevant content.💡 B2B Marketing Strategy: Personalized account-based marketing (ABM) campaigns to target specific businesses and decision-makers within those organizations.

• Manage the website and target pages to increase organic traffic, improve SERP, and generate B2B leads. • Strategize and manage Search and Display Campaigns across the GCC market.• Support brand-building and new customer acquisition leveraging content, display, video, mobile & email.• Execute day-to-day workflow for digital campaigns covering LinkedIn, Google Ads, Adroll, Facebook, and MailChimp.• Media buying, deep engagement with a creative agency in designing & production of Ads in Print & Digital.• Measure the performance of digital marketing efforts using Web tools - GA4, SEMrush & Search Console.• Manage presence across social media platforms. Duties including online advocacy, writing editorials, blogs & social content in conjunction with the E-commerce, Operations & PR teams.

• Design, Development, Update, maintain & promotion of company website from conception to launch. • Campaign Management- Lead and manage end-to-end delivery of key marketing campaigns from briefing, content creation to delivery across multi-channels including social engagement strategies.• Overall UI/UX execution. Capturing User flow & monitoring the behavior & data pattern.• Conducting Market research to gain a competitive edge over the competitors with an exclusive focus on pricing strategy.• Working with departments within the company to improve standards & efficiency of digital communications.• Manage and review daily operations throughout the department to keep things running smoothly.• Create & maintain a database of the customer to target them with Online/Mobile campaigns.• Handling online inquiry/bookings across UAE & International Partners from assigning, follow-up, utilization, and reporting.

• Reviewing online ads as per Google’s country-specific policies for its quality and accuracy.• Optimize advertiser’s keywords list, ads & accounts to maximize the ROI.• Put together ad campaigns to attract and draw in new clients and increase revenue. • Found and resolved issues associated with ad campaigns both inside and outside of the company. • Helped develop a strategic online advertising campaign to increase sales of MSME advertisers by 200% • Maintained and updated databases and prepared records, statements, and worksheets. • Providing excellent email/ phone/ chat-based customer service to Google’s advertisers• Evaluating the ROI of online marketing campaigns.