Overseeing a dynamic portfolio of small and mid-size businesses (SMBs) across Canada and the US.• Building and nurturing strong relationships with clients, serving as their main point of contact. • Collaborating with clients to develop, refine, and execute digital marketing strategies that align with their business objectives. • Overseeing the development and implementation of digital marketing campaigns across various channels, such as content creation, social media, SEO/SEM, email marketing, and more. • Coordinating and managing cross-functional teams to ensure seamless campaign execution, meeting deadlines and quality standards. • Monitoring and analyzing the performance of digital marketing strategies and providing clients with data-driven recommendations for optimizations.

Creating content strategy focused on B2B and B2C audiences using innovative marketing techniques to drive conversions and revenue. • Content Management- Plan and execute content calendars for clients to map their business, sales, and social goals. - Create high-value content in collaboration with executives, thought leaders, and clients. - Develop content for email marketing, subject lines, and call to actions. - Write and visualize video storyboards. - Work with third-party writers to develop blogs, case studies, articles, and website content. - Ensure all content is reviewed and edited according to each clients’ brand voice. • SEO- Utilize SEO best practices, such as keyword discovery and meta tags, to best reach target audience.• Digital Advertising - Develop content for pay-per-click, display, and social media ads. • Social Media - Design and execute social selling scripts for clients on LinkedIn.

Responsible for managing digital properties for Pakistan’s largest news network. This included managing editorial, content, communications and operations. Drove strategy, traffic and social media engagement for digital properties. • Editorial - Managed newsgathering operations by collaborating with stakeholders across the organization.- Conferred with copywriters, reporters over revisions required under editorial policy. - Finalized placement and determined treatment of content according to importance and interest. - Ensured all content posted on digital properties complied with editorial standards. • Content - Researched, wrote and edited content according to editorial and SEO guidelines. - Developed social media policy focusing on increasing user engagement on Facebook, Twitter and Instagram. - Maintained and built social media calendar ensuring alignment across departments. - Created social media marketing campaigns on Facebook, Twitter and YouTube. - Produced interactive content by incorporating innovative storytelling techniques such as 360 video and motion graphics. - Planned and executed digital coverage of special events, live events and post-event analysis. - Approved freelance contributors to be used for opinions, features and blogs. • Communications - Introduced guidelines for communications with internal and external stakeholders. - Managed all external communications with PR and advertising agencies. - Ensured digital output aligned with brand identity. • Operations - Determined budget for department, special projects and features. - Managed a team comprising 30 editors, copywriters and social media managers. - Provided client brief to developers for redesign projects of digital properties. - Determined workflow and responsibilities for editorial, development and design teams. - Conducted employee feedback sessions and determined annual appraisals.

Taught digital journalism to undergraduate students at a leading university in Pakistan. • Designed course for the media sciences department at the university.• Taught students how to research, write, publish and share content online. • Provided career counselling to students in individual and group sessions.

Responsible for the production of hourly newscasts for Pakistan’s first 24-hour English language channel. • Determined rundown for newscasts and how stories would be covered. • Gathered news by speaking with local, international reporters, and monitoring media sources. • Wrote, edited, and verified scripts according to editorial and broadcast guidelines. • Arranged and conducted interviews of newsmakers including politicians, athletes, economists, and celebrities. • Anchored hourly newscasts which included reading national, international, sports, business, and entertainment stories. • Reported from the field during special events.

Technical producer for hourly newscasts managing team comprising video and sound engineers. • Coordinated with assignments and producers to ensure scripts and videos complied with editorial and broadcast guidelines. • Briefed anchors, technical team on stories, interviews and breaking news to be featured in newscasts. • Edited reporter and wire stories for broadcast.

Responsible for international news coverage during hourly newscasts. • Researched stories, monitored wires and other media outlets. • Wrote and edited stories according to editorial and broadcast guidelines. • Edited video according to script to be used in newscasts. • Read international news segment as part of hourly newscasts.