Mohsin Memon Email & Phone Number

Affiliate Marketing Strategy: Initiated and developed an affiliate marketing program to boost brand reach, identifying and collaborating with influencers aligned with the brand’s vision.Customer Acquisition & Retention Planning (CAP): Designed a CAP strategy focused on audience segmentation and retention tactics to improve customer loyalty and repeat purchase rates.Ad Strategy Consultation: Provided strategic ad planning to increase visibility and conversions, leveraging my expertise in TikTok and Facebook Ads to create high-impact campaigns.Market Insights: Conducted competitor and trend analysis to optimize product positioning and create effective sales strategies in the UK market.

Sales Optimization & Order Scaling: Successfully increased organic daily orders from 4-5 to 25-30 by implementing SEO strategies and store optimizations without ad spend.Inventory & Product Management: Managed and monitored a 500-unit order, selling over 400 units within 15-17 days through efficient inventory management and real-time adjustments.Client Consultation: Advised the client on scaling order volumes for Q4 and presented strategies to maximize revenue during peak periods.SEO & Content Adjustments: Refined product listings and on-page SEO to increase search ranking and organic reach, contributing to steady order volume growth.

Platform Transition & Sales: Adapted my eCommerce approach to eBay after my TikTok Shop suspension, successfully clearing all inventory within 1.5-2 months by learning eBay-specific SEO and sales strategies.Experimentation & Data-Driven Adjustments: Managed my store as a testing ground for different dropshipping and fulfillment strategies, refining my sales process for future stores and clients.Inventory & Cost Management: Monitored stock levels and optimized pricing to balance demand, profitability, and competitive positioning on eBay.

High-Volume Sales Achievement: Achieved nearly $3,000 in sales in 1.5 months with a profit margin of 45%-46% through dropshipping, despite limited budget and resources.End-to-End Store Management: Oversaw product listing, optimization, customer service, and order fulfillment, creating an efficient system to maximize sales volume.Client Communication & Policy Compliance: Communicated regularly with the client about sales strategies, informing them of best practices, including a recommendation to transition to a white-label approach for policy compliance.

Store Launch & Initial Management: Established the Heapea Store on TikTok Shop in partnership with two friends, focusing on foundational tasks such as product selection, inventory setup, and initial marketing.Product Research & Strategy: Conducted in-depth product research and identified potential trending items, laying the groundwork for high-potential listings.Process Development: Created workflows for inventory, sales tracking, and customer support, which later served as a model for independent client management in subsequent roles.