Worked alongside Business Analysts, Operations Analysts, and process SMEs to build MMM models that enhance marketing campaign performance by optimizing resource allocation to reducing wasteful spend by up to 22%• Provide insight into customer journey and churn using classification models optimized for imbalanced data resulting in 65% reduction in churn rate• Supported sales and marketing campaigns through the generation of case studies and other business analyses• Contributed to the technical evolution of the Operations Analysis department by providing know-how and mentoring in data analytics tools and methodologies to other members of the team.• Data storytelling to ensure business leaders and stakeholders get a perfect understanding of the benefits of data science projects• Performed data identification, aggregation and curation including labeling of data to increase use in machine learning models