• Conduct research to identify new markets and customer needs.• Building business relationships with current and potential clients.• Arrange business meetings with prospective clients.• Develop a holistic marketing calendar and activation plan for all online and offline channels.• Collaborate with brand managers from each brand on sales leads to develop initiatives to increase sales volume.• Work with the wider sales and marketing teams (internal, agents, distributors) in the distribution of marketing campaigns and assist in the creation of sales collateral and client presentations• Support external PR agency with press inquiries: sample loan, product information, and event planning.• Social media management; including content creation, curation, and adaptation for relevant platforms for design community engagement.• Any other relevant task as assigned by the Marketing Director.

Work with U.S. higher education professionals to promote Pakistani student enrollment and assist students from diversified backgrounds in accessing U.S. higher education opportunities and scholarships.Served as testing administrator for U.S. Embassy’s exchange programs; Fulbright Foreign Student Master’s and Doctoral Scholarships, Humphrey Fellowship, UGrad Exchange program.Supervised logistical parts of the exchange programs such as; arranging standardised testing (TOEFL and GRE).Providing general USEFP support and duties as assigned by the Manager Testing Operations and, Executive Director.Insuring USEFP’s participation in Education Exhibitions, Seminars held on national level.

Supporting the Program Manager Education in executing the current educational projects.Co-ordination with Marketing & Communication team for development of effective strategy for Alumni & Skills Development projects.Liaison & Co-ordination with Sindh Government for arrangement of Seminars and Conference. Providing Procurement & Logistics Service support to Program Manager on procurement of goods & services in accordance with Global British Council Procurement policy & standards. Assisted the Program Manager in organizing the Demand-led Vocational Training Conference, a project of STEVTA in partnership with British Council.Initiated and supervised the EducationUK Alumni Awards 2016 Registration and Application submission process.

Development of Marketing Plan & Strategy for the promotion and sales of the products developed under the Skill Full Artisan Project.( TVET )Managing the Business Development and production process for the Skill Full Artisan Project in co-ordination with the design team of Indus Valley School of Arts and Indus Resource Centre.Responsible for the promotion and Branding of Khazna & Khani Crafts Brands.Liaison & Co-ordination with Oxfam Novib to insure effective completion of Training and skills enhancement for the artisans under the TVET project.Procurement planning and overlooking the purchase process for the Skill Full Artisan project in accordance with OXFAM Novib goods & service procurement policy.Managing effective participation and representation of the Skill Full Artisan Project in International and National Exhibitions (Expo Pakistan 15 , SAARC Arts Conference , Crafter's Expo 2015 ) .

Develop high impact customer communication process via CRM. Purchasing of units via auction services of Japan,Korea,Germany & USA.Provides regular Market Intelligence and feedback from customers and competitors.Supports development of advanced selling techniques and account management/solutions.New Business Acquisition in the targeted region for the Growth of companies Automotive Business.Front End Customer dealing through Live chat and all other Inquiries channels.Worked on Enterprise resource planning Systems for streamlining the sales and marketing activities.Creative content formation and strategy development for SBT JAPAN social media / web development.

Over looking the process of Apparel Manufacturing from Cut to Pack.Assisting the factory Manager and responsible for Production follow up.System Analysis and process Improvement.