• Advise policymakers and corporate leaders on strategic communications.• Use GCS OASIS framework for DVSA's 2030 vision communication strategies.• Protect and enhance DVSA’s reputation; identify communication impacts and issues.• Lead teams in media, digital content, design, and internal communications.• Develop and implement communication initiatives.• Set criteria to evaluate communication success.• Share lessons learned to improve future strategies.

• Creating yearly and quarterly marketing strategy and execution plans• Creating and ensuring branding guidelines• Digital media oversight• Content generation oversight• Task organisation for vendors• Sales collateral support• Event/Expo presence planning and execution

• Complete brand planning and management• Event/Auction planning• Marketing calendar creation• Brand health maintenance• Social media planning and execution• Creative execution• Creative agency liaison

• Affiliate Marketing Management• Prospect Leads Sales• Digital Marketing Execution• Marketing Funnel Management• E-book creation and delivery

• Complete client management and liaison (PEL, Careem, Stylo)• TV, Radio, Print and Digital plans creation, media buying and execution (Coca Cola, Samsung, PEL, Careem, Stylo)• Campaign management, maintenance and appraisal• Lahore Team Management• Data Analysis and Reporting for TV and Digital, along with competitive analysis• Vendor Management for TV, Radio, Print and Digital• Managing and handling of marketing budgets for clients

• Managed a portfolio of both international and local clients, namely (Davidoff, FrieslandCampina, Al-Ain Dairy, GlaxoSmithKline)• Agency level positioning strategy creation and implementation planning• Responsible for devising a new Marketing Strategies for clients in terms of above the line and below the line communication as well as industry level direct marketing • Management of account personnel within the organization • Activity and progress reporting

• Managing and executing marketing campaigns for clients in diverse industries• Creation and implementation of agency-wide creative strategy for various food and beverage clients • Carrying out projects in all marketing disciplines: Above The Line (ATL), Below The Line (BTL), Traditional and New/Digital Media & Events • Handled the social media and radio campaigns for various clients• Complete project supervision and creative team management• Mediating with different departments within the agency namely; creative, strategy & events and meet clients’ deliverables

• Creative brief gathering and implementation• Social Media management• Creative strategy creation and implementation• Creative Team management

Incubated as Co-Founder for a Bitcoin based startup, Plan9.