Moisés Cuéllar Martell Email and Phone Number
Areas of Expertise:Commercial Strategy & Market Expansion: I have a proven track record in developing and implementing commercial strategies that significantly enhance market presence and boost market share in essential sectors such as agriculture and construction. My strategic initiatives consistently deliver market growth and improved operational efficiency.Team Leadership & Management: I excel in leading, motivating, and empowering commercial teams to exceed targets through clear goal setting and implementing monitoring systems to ensure operational excellence. Additionally, I have developed training programs to enhance product knowledge, which fosters stronger team cohesion and performance.Operational Optimization & Profitability: My expertise lies in maximizing revenue while controlling costs. I have led operational restructuring efforts that reduced transportation costs by 15% and optimized inventory turnover to minimize obsolescence. I also introduced FinTech solutions that expanded financial access to underserved communities, aligning our business goals with social impact.Negotiation & Strategic Partnerships: I am skilled at managing and strengthening relationships with clients and strategic partners, which supports both retention and expansion of key accounts. My experience includes implementing value-added technologies like RFID and creating pricing and promotional programs that drive significant revenue growth and increased sales of complementary products.
Flexiplan Regional
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Commercial ManagerFlexiplan Regional May 2023 - PresentSan Salvador, El Salvador• Responsible for creating advanced commercial strategies to increase the market presence of our credit placement • Oversee daily interactions with strategic partners and the sales department • Ensure consistent progress tracking • Work closely with Brand Managers to align new strategic initiatives • Address unique financing needs • Oversee royalties and periodic reviews -
Commercial ManagerImacasa Aug 2019 - May 2023Panamá• Responsible for commercial operations: planning, sales, service, and logistics • Responsible for profits and income, and quality objectives to achieve efficiency • Responsible for increasing revenues achieving sales and A/R targets • Planning and execution of commercial strategies • Direct and coordinate the sales team to achieve established goals • Lead execution of promotional campaigns and activations • Monitoring of KPIs in finance, logistics, and commercial areas • Identify new business opportunities and niches • Maintaining and developing existing contracts • Prepare and submit monthly sales reviews outlining progress on goals • Monitor inventory levels to ensure item rotation and prevent obsolescence • Conduct product knowledge and training seminars Accomplishments ✓ Optimization of commercial relationships with clients resulting in 12% increase in annual sales volume, 25% increase in the sale of complementary products, and 20% decrease in the collection portfolio ✓ Restructuring of routes resulting in a reduction of transportation costs by 15% ✓ Market share growth in key products (56% in agriculture, 29% in construction) -
International SalesAvery Dennison Jul 2018 - Jul 2019El Salvador• Direct customer service in Central America• Responsible for increasing revenue by achieving sales targets • Establish pricing programs and strategies, leveraging CRM toolsAccomplishments ✓ Implementation of RFID technologies that led to an additional increase in sales ✓ Consolidation of existing business relationships that drove larger volume deals -
International SalesImacasa Aug 2017 - Jun 2018Panamá• Responsible for restructuring the business operations in Panama • Conducted a deep dive analysis of performance gaps in the processes, identify and present areas of improvement to the business leaders in our headquarters • Implemented the process improvements to drive revenue and market share Accomplishments ✓ Successfully led the implementation of standard operating procedures in Panama -
International SalesImacasa Aug 2014 - Jun 2018Santa Ana, El Salvador• Direct service to importing clients in Central America • Market analysis by country and marketing plans and strategies • Develop a solid working relationship between new and existing clients • Recovery and opening of client accounts • Negotiations in accordance with bimonthly commercial contracts • Presentation of commercial reports to the board of directors in each country Accomplishments ✓ Increase in product lines in purchase orders by retail distributors and chains ✓ Development of new products on the market such as power tools
Moisés Cuéllar Martell Education Details
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Master Of Business Administration - Mba -
International Business -
American Institute Of Higher EducationLiberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about Moisés Cuéllar Martell
What company does Moisés Cuéllar Martell work for?
Moisés Cuéllar Martell works for Flexiplan Regional
What is Moisés Cuéllar Martell's role at the current company?
Moisés Cuéllar Martell's current role is MBA INCAE Business School / Commercial Manager / Market Growth Strategist & Operational Optimization Expert/ Empowering Teams / People Leader.
What schools did Moisés Cuéllar Martell attend?
Moisés Cuéllar Martell attended Incae Business School, Johnson & Wales University, American Institute Of Higher Education.
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