• Develop and execute marketing strategies that uphold Finlay Tea’s legacy of quality and tradition. • Lead cross-channel campaigns, product launches, and trade promotions to drive brand growth. • Oversee packaging, vendor management, and distribution to ensure operational excellence. • Utilize market research and data insights to optimize marketing efforts and performance. • Foster strong stakeholder relationships to enhance brand loyalty and market presence.

As an integral member of Meghna Group of Industries' dynamic Brand Department, I played a key role in driving corporate branding initiatives to new heights. My responsibilities included:- Collaborating with different teams and functional departments to enhance MGI Corporate's social media presence, amplifying the efforts of our digital agency and fostering engagement with MGI's audience.- Skillfully maneuvering social listening tools (Falcon.IO and Hootsuite) to analyze insights and extract valuable data, which was then used to gain a strategic advantage and inform our branding decisions.- Ensuring unwavering brand consistency across diverse digital channels, maintaining a seamless user experience for our online audience.- Overseeing the planning and execution of Digital Media initiatives, utilizing strategic insights to optimize audience reach and engagement, and enhancing brand visibility.- Playing a pivotal role in various production activities, including AV and video documentary projects, significantly contributing to our comprehensive brand storytelling and helping convey the corporate brand's identity and values.- Contributing to elevate the brand presence of Meghna Group of Industries in the digital landscape and playing a crucial role in achieving our branding objectives in platforms such as Meta (Facebook, Instagram and Threads), Google (YouTube, Google My Business, Google Analytics) and LinkedIn.- Skillfully using Generative AI (Chat GPT, DALL·E 2, Microsoft Co-Pilot, etc.) to analyze and visualize design language and its implementation in the conglomerate's future projects.- Represented MGI at SDG Champion Award 2023, CSR Award 2023 and Digital Marketing Award 2022 and 2023.

As an Assistant Manager, Client & Brand Operations at Melonades, I had the opportunity to lead the management and engagement of a diverse clientele, including organizations such as BRAC (Social), EMAMI Bangladesh (Fair And Handsome, Creme21), United International University (UIU), and Internal Initiatives of Top Of Mind Group. My role included:Being positioned as a senior resource within the team, ensuring seamless coordination and execution of campaigns.Orchestrating client relationships, aligning strategies with their goals, and fostering long-term partnerships.Collaborating cross-functionally to drive thematic, strategic, and tactical campaigns, amplifying brand presence and audience engagement.

During my tenure at Mediacom Limited, I had the privilege of pioneering transformative journeys and leading strategies for 30+ brands, fostering growth across various industries. My role evolved over the years and included various positions, including Account Executive, Copywriter (Digital Media), and Executive (Content Strategist). My key responsibilities included:Collaborating closely with Brand Managers, steering the development of digital communication plans, crafting branded content, and executing impactful social media strategies for thematic, strategic, and tactical campaigns.Achieving significant recognition and awards, including 5 prestigious awards in 2020, 1 in 2019, and 2 in 2017, culminating in recognition at the Digital Marketing Award and Commwards 2021 by BBF.Managing esteemed clientele, including A2I Program (Aspire to Innovate) of ICT Ministry, Ispahani Group (Tea & Foods), Square Group (Toiletries, Food & Beverage, Pharma), SMC & Akij Food & Beverage Limited, delivering top-tier results and fostering lasting partnerships.These experiences have enriched my skills and expertise in client management, brand operations, digital media, and strategic planning, contributing to the success of diverse organizations and brands.

As a Copywriter (Digital Media) at Mediacom Limited, a prominent Bangladeshi advertising agency under the esteemed Square Group, I enriched the creative landscape with my extensive experience and insights. In this role, I was an integral part of MCL's digital wing and meticulously crafted compelling copy for over 30 digitally driven brands. My responsibilities included:Executing innovative and engaging content strategies that contributed to enhanced brand awareness, increased customer engagement, and a stronger online presence for our clients.Collaborating seamlessly across multifunctional teams to translate brand objectives into impactful digital narratives that resonated with target audiences, ensuring that our content aligned with the strategic messaging.Amplifying the agency's reputation for producing captivating digital content, leaving an indelible mark on the advertising landscape and establishing Mediacom Limited as a leader in the field.During my tenure at Mediacom Limited, I played a crucial role in creating impactful digital content, driving brand success, and enhancing the agency's reputation for creativity and excellence in digital media.

As an Executive (Content Strategist) at Mediacom Limited, a prestigious Bangladeshi advertising agency affiliated with the esteemed Square Group, I made significant contributions to the organization's digital wing and played a pivotal role in shaping strategic planning and content creation for over 30 renowned brands. My responsibilities included:Orchestrating comprehensive content and digital strategies that resonated with target audiences, aligning digital campaigns with brand objectives to drive engagement and impactful results.Collaborating seamlessly across cross-functional teams, acting as a bridge between strategic insights and captivating content execution. This collaboration ensured that our campaigns were both data-driven and creatively executed.Leaving a lasting impression on the digital landscape by enhancing the agency's reputation for excellence and creativity in brand storytelling and communication. My work contributed to the agency's continued success in delivering innovative solutions for clients.During my tenure at Mediacom Limited, I actively contributed to the success of digital campaigns and helped brands achieve their objectives, leaving a mark on the digital advertising industry in Bangladesh.

During my internship as a Strategic Planning Intern at Magnito Digital, I had the opportunity to engage in impactful projects and contribute to the success of the organization. Key responsibilities and accomplishments included:Played an active role in leading critical data analysis initiatives within the dynamic digital agency, Magnito Digital. These initiatives involved unraveling insights that significantly contributed to the success of various campaigns.Demonstrated a meticulous approach to examining campaign data, audience behavior, and digital strategies. I excelled at synthesizing complex information into clear and actionable insights, providing valuable data-driven recommendations.Created compelling presentations that effectively conveyed campaign conclusions, innovative ideas, and digital communication strategies. These presentations were delivered to our esteemed client, Grameenphone, and played a vital role in facilitating successful client interactions.My internship experience at Magnito Digital was a valuable opportunity to apply strategic planning and data analysis skills in a real-world setting. It allowed me to make a meaningful impact on the success of campaigns and provided a strong foundation for my professional growth in the digital marketing field.