Develop business strategy, apply lean start-up and Design Thinking methodologies and innovate to develop products for new emerging transportation platforms such as autonomous vehicles, Mobility as a Service (MaaS) and Micromobility (e-scooters & bikes).Seed and foster an innovation and entrepreneurial culture in State Farm enterprise and State Farm Labs. Serve as a technology scout for State Farm Ventures to explore emerging technologies, interview start-up teams to determine potential investment opportunities and provide mentorship on customer discovery, business model, product-market fit, scaling and growth.Lead user experience research and new app development as part of State Farm’s digital transformation initiatives. This encompassed revamping and ground-up redesign of marquee State Farm mobile apps and telematics products on a new technology stack and service architecture. Apply design thinking and ethnographic techniques to ideate, design and deliver new generation of B2C and B2B digital products that incorporate NLP/ML/AI, telematics, IoT and data models to automate and enable services such as underwriting, subrogation, billing & payment, risk prediction, preemptive risk alerts and post-loss mitigation and recovery.

HVHF 3.0 Enables Human Flourishing and Elevates Performance Excellence by taking into consideration all dimensions of Human being: Mind-Body-Spirit-Social-Material. It draws deeply from both modern sciences to ancient wisdom that range from Stoic Philosophy, Spartans, Sioux Oglala Indigenous Americans, Sun Tzu, Tao Te-Ching, and Soto Zen Buddhism.From the most benign office worker, amateur to professional athlete, Innovator & Entrepreneur to mission critical performer from fire fighters, pilots, emergency medical professionals to military special operators.Other practice areas are startups and entrepreneurship coaching (business models, market development and scaling, Innovation and Differentiation), technical team dynamics, sports & athletics and mentoring young professionals, including students.** Pro Bono & Matching Philanthropic Donation Based **---HVHF 1.0 & 2.0 (2011 - 2016)HVHF Sciences 1.0 & 2.0 focused on understanding how humans perform – orient, observe, decide, act (situation awareness, cognition, naturalistic decision making, speech/motor acts) -- in a range of ecologies, from the professional world of high reliability organizations to the world of the consumer. The core goals of HVHF Sciences is to deliver the following value to its clients: 1) Provide a scientific understanding of their general and critical operations by analyzing it through the application of cognitive, social, biological and ecological sciences. 2) Conceptualize, design and validate intuitive human-interfaces in products and systems by studying all facets of the human factor (cognitive, biological, social). E.g., portable and wearable communication and computing devices. 3) Design a robust and effective sociotechnical system to avoid catastrophic errors, enhance operator and system safety and reliability and minimize cost. 4) Deliver implementable solutions in the form of human-system design specifications, operational protocols and training.

Contribute and support NPSTC in the area of mission critical human factors to develop a set of best practices for radio programming and issues impacting public safety communications: First Responder and Emergency Medical Services arena (Narrowband LMR; Broadband / LTE Networks).

Courses Taught: Human Factors in DesignDeveloped course curriculum for human factors and ergonomics and pedagogical methods to cater specifically to Industrial Design students and deliver a competency-based education. Prepared instructional plans and deliver weekly lectures on Human Factors in Design to impart Knowledge, Skills and Abilities desired by industry so that students are transformed into professionals ready for practice upon graduation.Present lectures / seminars on human perception, cognition, physical abilities and interaction with tools and technology (wearable, portable, mobile digital devices to appliances and workstations); incorporate this knowledge (theory and practice) and apply it in the industrial design of products (form factor & ergonomics; user-interface and interaction design with digital and non-digital devices; and usability testing). Enable the achievement of pre-described exit competencies for student achievement and evaluation of learning by providing instruction.Develop in-class exercises and course-length project work for students to apply factual knowledge on human factors and design & engineering psychology, put its fundamental principles and generalizations into practice and obtain a hands-on understanding of human factors in design.Mentor students to improve thinking, problem solving, expressiveness (flexibility & divergence in thinking), oral & written communication, and place them on a trajectory for (autodidactic) higher level intellectual development within and outside of a disciplinary context.Engage and inspire students by inculcating a curiosity and passion for learning, critical thinking, fostering and instilling a desire for life-long learning of human sciences as it applies to industrial design of products, technology, artefacts and architectural spaces that require human interaction.

Research critical and peak moment performance of personnel operating in mission critical domains such as law enforcement, fire fighting, combat, etc. Current research includes high velocity human factors (HVHF), application of social sciences to design of product aesthetics (a.k.a., sensory aesthetics), direct perception action coupling (DPAC) in the context of HMIs, social interactions between uniformed agents and civilians at zero-acquaintance, among others. > Research Human Factors of Mission Critical Domains (fire fighting, law enforcement, combat, etc.)> Developed -- and further enhancing -- the study of human performance during peak and critical moments of a mission ("High Velocity Human Factors)> Developed a model for naturalistic decision making under life threatening conditions for mission critical personnel.> Applying Gibsonian psychology (Direct Perception) and Embodied cognition to design Human-Machine Interfaces to accommodate the needs of [cognitively impaired] human agents under stress.> Applying social sciences to develop a framework to inform the development of a design language and aesthetics for mission critical products.> Researched and developed a model for [somatic] situation awareness of agents performing under high stakes and time stressed situations with imminent threat> Researched social interactions among conspecifics at zero-acquaintance (police or soldiers with civilians) in risky and volatile ecologies to understand social cognition and decision making with the intent of eliminating unwarranted (and sometimes fatal) use of force.

Conduct seminars for graduate students on applied human factors and present them with semester long projects in usability engineering.

Advised the department on curriculum, human factors sciences research and student internship programs in industry.Delivered lectures on advanced human factors topics to graduate students and gave problems from industry (semester long projects).

> The design and implementation of a corporate-wide human factors/ergonomics program spread globally in over 50 manufacturing facilities for Aeroquip-Vickers, Inc. (now part of Eaton Corporation). > Provided ergonomic design input in the design of man-machine systems, industrial, and medical products. > Performed usability testing and comparative evaluation of vendors' machine tools, in-house designed products and software interfaces and computer-based manufacturing systems.

Member of a team that successfully transferred watch making technology from France Ebauche, France to [Tata’s] Titan Watches in India. Under went training at France Ebauche (France) and Vibreurs Application (Switzerland) on precision manufacturing methods, inspection procedures for micro-sized components, and ergonomic assembly methods. Set up manufacturing lines, assembly shops and trained technicians. Applied advanced manufacturing techniques to improve efficiency.