Responsable for revenue management development for SINA chain.

Responsible for maximizing revenue and profit associated with rooms and function space inventory across the three customer segments of transient, group and catering. Recommends and maintains pricing, positioning, and the management of inventory for rooms and function space. Oversees the processes associated with maximizing revenue from existing demand, forecasting and opportunity analysis (to include seasonality, competitive, positioning and displacement); Ensures these strategies are effectively implemented. Identifies future opportunities and effectively communicates strategies to the sales organization

***I was part of the Executive team who opened this Hotel.***I. Major Function:Responsible for maximizing revenue and profit associated with rooms and function space inventory across the three customer segments of transient, group and catering. Recommends and maintains pricing, positioning, and the management of inventory for rooms and function space. Oversees the processes associated with maximizing revenue from existing demand, forecasting and opportunity analysis (to include seasonality, competitive, positioning and displacement); Ensures these strategies are effectively implemented. Identifies future opportunities and effectively communicates strategies to the sales organizationLeads the annual pricing process for transient, group, catering, function space and audiovisual.Continuous analysis of competitive sets, price positioning, seasonality, and mix.Develop and execute the hotel(s) strategic plan and budget.Evaluates participation in electronic channels

Responsible for maximizing revenue and profit associated with rooms and function space inventory across the three customer segments of transient, group and catering. Recommends and maintains pricing, positioning, and the management of inventory for rooms and function space. Oversees the processes associated with maximizing revenue from existing demand, forecasting and opportunity analysis (to include seasonality, competitive, positioning and displacement); Ensures these strategies are effectively implemented. Identifies future opportunities and effectively communicates strategies to the sales organization

Develop the appropriate revenue strategies to maximaze yield in all market conditions. Responsable for developing the room pricing strategy and budget for marketing plan/operation plan. Responsable for the usage and performance of the automated revenue management system. Ensure Property meets and maintain divisional standard. Ensure integrity in e-pricing. Preparing weekly, monthly forecast. Be able to score 95% revenue forecast accurancy. Preparing trends, performance, competitive, demand analysis. Manage the Reservation Office and Market analysis

Business develpment through market analisus e.i.: geo source of business, distribution channels (gds, web, too free numbers, property direct). Business mix with dedicated attention to Groups: lead time analysis, convertion demand vs actual, misplacement analysis vs. potential loss in transient RNs. Revenue Plan (Budget) Administrator. Banquet profit analysis.