As part of 400 redundancies my department was heavily impacted on and as a result I was made redundantRESPONSIBILITIESEnsuring marketing deliverables (launch plans, brochures, web updates and campaign materials) are met during the New Product Introduction Programme (NPIP) supporting project teams (engineering and marketing) within business units.Creating design briefs including design layout for JCB in-house design/creative agencyMonitoring and benchmarking competitor activityDeveloping and managing relationships with internal business units and working in collaboration to obtain key information for creation of marketing materials ensuring brand values are maintainedIdentifying opportunities to improve and widen promotion activities through print and online mediaWorking within a financial governance framework to achieve both product specification and budgetManaging photo shoots both in the UK and across Europe, which involves coordinating logistics for all the team as well as formulating photo briefs and daily location plansMaintaining and updating the product photo libraryWorking collaboratively with events teams to produce relevant communication materials as well as supporting at events both in the UK and EuropeMaintaining website and social media materials including copywriting and web banner creationManaging, monitoring, maintaining and regularly reviewing the partnership with the translations supplier to ensure the highest levels of service are continuously delivered, resolving queries and supporting colleagues

Interim responsibility for social media activity across a number of channels including Facebook, LinkedIn and TwitterInstrumental in research, review and selection of social media management softwareCompiling reports for senior management regarding reach, effectiveness of campaigns and social media activity generallySupported business units to create engaging content and respond to comments received through the various channelsGenerated, managed and curated content on a daily basisCoordinated design of social media profile pictures, thumbnails, advertsContinually monitoring JCB’s brand online, promoting and protecting its reputation

Full responsibility for coordinating and managing marketing material translations and localisation Responsible for managing the translation process across multiple regions. This includes everything from small individual projects to managing the translation of Exhibition materials into multiple languages as well as coordinating translations of the company website and iPad App into multiple languages. Instrumental in negotiating with and introducing a new supplier to improve the translation process with the introduction of new on-line tools to streamline the process.Account management of all overseas literature requirements including translation, artwork and print.

Liaison with all departments (internal and external) at all levels, German Dealer Network and German Credit Insurers daily in German and English;Maintain credit control of German Dealer receivables, investigating and resolving queries re account balances and unpaid invoices;Establish and monitor German dealer credit limits in accordance with the credit insurance policy and company policy conditions to enable release of goods.Monitor and influence cash collection to ensure achievement of planned aged debtor profileBusiness trips to Germany to attend meetings with credit insurers and to assist at international trade fairs

Working within a busy order processing team, dealing with sales and supply of machines to JCB dealers and customers: liaising direct with German dealers, France and parts of Eastern Europe on status of machines and resolving queries; ensuring product specifications and prices are correct and processing invoices; maintaining and updating customer and dealer records; communicating daily in German, French and English with Business Units, JCB German and French Offices and German Dealer Network