Moira Davis Email & Phone Number

New York, United States

New York City Metropolitan Area

New York, United States

Greater New York City Area

Enhanced previous consumer marketing experience with a leadership role over a new distribution partnership marketing team in premium cable, focusing on subscriber growth across traditional MVPDs and emerging OTT streaming partners. Responsible for leveraging STARZ Entertainment brand and marketing opportunities with all domestic distribution partners to maximize STARZ revenue through national and local subscriber growth and retention efforts.✶Work directly with the distribution account leads and STARZ consumer marketing to cohesively elevate and position the STARZ brands to the distribution clients to drive maximum promotional opportunity. - Key accounts: Amazon, Hulu, YouTubeTV, Comcast, AT&T/Direct TV, DISH, Charter, Altice and Verizon.✶ Led digital and social marketing plans behind three large MVPD deal renewal negotiations throughout 2019.✶Restructured an 8 person team for more efficient communication, project ownership and career growth. ✶Created scalable processes that ensure best practices throughout campaign management. ✶Established relationships across LA and Denver based departments (STARZ Consumer Marketing, Research, PR, Legal, Creative Services and Operations) to ensure consistent strategies, ongoing communication and eliminating redundancies.

Greater New York City Area

Responsible for oversight of multiple Marketing disciplines including Media Strategy and Planning for all on and off channel promotion, Media Operations across all ESPN platforms, Synergy across The Walt Disney Company, Customer Care Operations and Event Planning/Ticket Operations/Talent Management for all ESPN internal and external VIP programs. Managed a 50 person team in NY, Bristol, CT and Seattle, Washington. Expanded on VP of Media Synergy and Consumer Connections role to establish cohesiveness within the newly formed 200+-person department with oversight of shared marketing operations from budget management to department training and facilities teams. ✶ Implemented a senior-level committee that provided a forum for key stakeholders across Marketing, Research, Programming, Content Development, Production, Digital, Product, Sales Asset Management, and Audio teams. ✶ Spearhead the initiative to bring select media efforts in-house to reduce agency fees and improve optimization of media spend for digital properties (Fantasy games & ESPN App download campaigns). ✶ Enhanced media placement and marketing prioritization processes.

Greater New York City Area

Embedded a culture of cross-collaboration and support for and across the entire ESPN organization and included media consumption, digital data management, consumer products, and support for priorities within the family of The Walt Disney Company properties.✶ Influenced key stakeholders and re-established a dedicated Customer Care budget to support all ESPN fans' needs. ✶ Leveraged fan data and insights to document and communicate the value of Customer Care, Fan Relationship (FRM) and Media team collaboration across the organization.✶ Partnered with the Programming division to protect Marketing assets during the league rights renewal process, optimizing media asset utilization across all deal sizes.✶ Served as key member of ESPY Day to Benefit The V Foundation for Cancer Research committee. Worked with Creative and Media teams on marketing asset development and the utilization of ESPN-owned assets for the annual fundraiser that has surpassed fundraising goals YOY.

Greater New York City Area

Restructured and managed the Special Events, Customer Operations and FRM teams within Marketing. ✶ Oversaw strategy and team execution of high-end VIP experiences at various sporting events. Assisted with the planning and execution of a 15 person client event in South Africa for the semi-finals and final of the 2010 World Cup and again in 2014 in Brazil. ✶ Added Fan Relationship Marketing, (FRM) to the team to better use first party data for marketing targeting. ✶ Assumed additional Customer Care responsibilities from Corporate Communications to create one stop point of contact for all ESPN fans’ needs and feedback in Omaha based contact center. ✶ Added ESPN Merchandise and Premiums teams to the portfolio to better align with the needs of a matrixed organization. ✶ Launched Marketing plans in support of ESPN3 and WatchESPN streaming services.✶ Selected as the only member of marketing to participate in the inaugural HR Center Court Leadership yearlong program.

Greater New York City Area

Expanded media role beyond off-channel media planning to include Synergy and oversight of all ESPN-owned assets that spanned five domestic networks, radio, out-of-home, USA Today, NBA Courtside Signage, and billboards across Disney-themed parks.✶ Created an in-house media team that set the strategy and executed, optimized, and reported on all media plans for over 75 initiatives annually.✶ Merged independent Media and Synergy groups leading to a greater return on marketing investment.✶ Improved placement of ESPN and Disney-wide promos on the ESPN family of networks.✶ Chosen for the ABC Senior Mentor program and selected for the Disney Way One weeklong immersion program.✶ One of the top 75 executives chosen to attend annual priority setting offsite meetings.

Greater New York City Area

Hired as the first multimedia executive to work in the ESPN Consumer Marketing organization. Managed two external advertising agencies responsible for all off-channel paid media plans that supported key sporting events and new, original sports programming.✶ Drove double-digit ratings for Monday Night Football in its first year and unprecedented awareness and ratings for the 2006 World Cup.✶ Spearheaded the efforts to create collaboration between the teams responsible for on-channel assets and off-channel spending enabling more efficient asset utilization and leading to the first of several promotions.

Key accounts included HBO, HBO Home Video and Cingular Wireless

Key accounts included HBO, Armstrong and the launch of Cingular Wireless