Moira Mckenna's Location
Dublin, County Dublin, Ireland, Ireland
Moira Mckenna's Contact Details
Moira Mckenna work email
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Moira Mckenna personal email
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About Moira Mckenna
Experienced revenue leader with expertise in AdTech, MarTech, and Identity Data. Angel Investor and early-stage start-up mentor.
Moira Mckenna's Current Company Details
Moira Mckenna Work Experience Details
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Head Of Identity And Media PartnershipsIqviaDublin, Ie
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Head Of Identity And Media PartnershipsIqvia Jun 2023 - PresentDurham, North Carolina, Us -
Angel InvestorAwakenangels Mar 2024 - PresentDublin, IeAwakenAngels is the first and only all-island of Ireland women-led investment syndicate whose mission is to democratise investment for Irish connected women globally by making it accessible, affordable and educational and opening it up to those (women and men) with a desire to invest and support Irish-based women founders. -
Angel InvestorHban Dec 2023 - PresentDublin, County Dublin, IeAt the heart of HBAN is a unique all island network of hubs that brings together the largest startup community on the island. These 5 hubs directly support over 1,000 startups and operate or host 30+ programmes. This is further strengthened with strong partnerships right across the ecosystem. We work with everyone. We have strong working relationships with all the top-tier VCs and other investors across the island who are often seeking angels to participate in rounds and a strong network of top entrepreneurial mentors who will actively refer startups into the pipeline. -
Start-Up AdvisorVarious Mar 2022 - PresentAdvising several early stage B2B SaaS and DTC startups both in Ireland and the US on investor pitching, market positioning, go-to-market, operations, and revenue strategies.
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Co-FounderCorkly Feb 2022 - May 2023Dublin, Dublin, Ie -
Chief Revenue Officer (Cro)Throtle Dec 2020 - Jan 2022Red Bank, Nj, Us- Responsible for all revenue functions across Business Development, Partnerships, and Customer Success.- Played a pivotal role in company's last round of financing with the business ultimately securing nearly $7mm in funding in December 2021.- Grew top-line revenue 600% and increased client base by 4x across tenure.- Grew revenue 32% YoY in 2021 while headcount was reduced 15% through finding efficiencies in business processes and bringing a new, highly scalable product to market.-Responsible for securing and managing partnerships with 10 Fortune 100 companies. -
Vice President, Business DevelopmentThrotle Aug 2018 - Dec 2020Red Bank, Nj, Us- Managed both the National Sales and Customer Success teams company-wide, reporting directly to the CEO.- Developed a 7-figure personal book of business that was built from scratch from 8/18-12/21. - Drove 5 strategic technical integrations and closed 4 new channel partnerships that have directly led to increased revenue across the organization.- Regularly represent Throtle at industry conferences and events to further evangelize the importance of transparency and accuracy in data and identity resolution.
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Sr. Account Executive, Auto LeadViant Technology Aug 2016 - May 2018Irvine, California, Us- Programmatic/DSP/data/cross-device/MTA platform Sales lead for the Northeast Auto Territory with major focus on Nissan, Infiniti, Audi, VW, Jaguar, Land Rover and Mini across agencies and direct clients.- Closed 7-figures of new data/platform business in assigned territory in 2017 leveraging strategic data partnerships, the Adelphic DSP platform and Multi-Touch-Attribution reporting.- Outside of the Auto category, drove strategic conversations with major advertising holding company regarding enterprise partnership with significant focus on campaign measurement, offline Sales attribution and platform adoption. -
Sr. Account ExecutiveMaxpoint (Acquired By Valassis) Aug 2015 - Aug 2016Led all GroupM, OMG and Horizon Media efforts in NYC market and increased programmatic advertising book of business 40% YoY.
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National Account ExecutiveJcdecaux Nov 2014 - Aug 2015Neuilly-Sur-Seine, Hauts-De-Seine, Fr- Represented and sold a portfolio of static, digital and experiential products to the New York advertising community for 24 Airports in key markets including NYC, Los Angeles, Boston, Houston, Miami, and Washington, DC.- Responsible for growing book of business 25%+ to $11MM+ in less than 1 year across multiple categories including Finance/Consulting, Auto, Tech, Travel and Retail. -
Digital Advertising DirectorGolf Digest Mar 2013 - Aug 2014New York, Ny, Us- Oversaw all non-print business for the Golf Digest properties across web, tablet, mobile, e-Zine and email platforms.- Vetted and managed business development relationships across Golf Digest’s digital platforms including all consumer-facing social, native, media, audience development, and content distribution platforms.- Developed, implemented and owned Digital strategy from audience growth to increasing revenue across the digital portfolio.- Worked with both Conde Nast Corporate and Golf Digest Integrated Marketing teams to develop and sell through cross-platform and cross-brand opportunities.- Provided digital expertise and managerial support to an integrated sales team of 15+ for all national markets, categories and accounts. -
National Account Executive, Golf PropertiesTurner Broadcasting Apr 2012 - Feb 2013Atlanta, Georgia, Us- Managed national sales efforts for PGATour.com, PGA.com, and Yahoo! Golf properties.- Worked with Sales Management, Marketing, Strategic Planning, the PGA of America, and PGA Tour to develop sponsorship opportunities across the portfolio and assess fair market value in order to best monetize each property.- Worked with Sales Management and Strategic Planning to manage budget, forecasts and projections across the $27MM+ portfolio.- Provided Golf portfolio expertise and sales support to 38 Account Executives across 5 markets (NYC, Chicago, LA, Detroit, and Atlanta) and managed key business relationships with partners including American Express and Omega Watches. -
Cnn Digital - Account ExecutiveTurner Broadcasting Jun 2009 - Mar 2012Atlanta, Georgia, Us- Managed agency and client relationships across a bold scope of categories on behalf of the CNN and larger Turner portfolio in the New York City market focusing efforts on OMD, Universal McCann, DraftFCB and J3.- Consistently exceeded high 7-figure budget for 3+ years.- Managed a support team of 5 to ensure proper execution and stewardship of 50+ campaigns.- Worked with TV and Turner Digital counterparts to deliver integrated sponsorships and cross-platform campaigns across CNN and HLN TV, CNN Digital, and Turner Digital.
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Cnn Digital - Associate Account ExecutiveTurner Broadcasting Nov 2007 - May 2009Atlanta, Georgia, Us- Closed over $1.5 million in new business and grew existing agency business by 70% year over year through 1Q09.- Managed Traffic Specialist and Digital Service Representative to ensure proper stewardship of all campaigns.
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Cnn Digital - Sales PlannerTurner Broadcasting Mar 2006 - Nov 2007Atlanta, Georgia, Us- Collaborated with TV sales and production counterparts to build innovative integrated opportunities for advertisers and agencies.- Monitored live campaigns daily and compiled post-campaign analyses of both site served and 3rd party-served (Atlas, DFA, etc.) data.- Managed traffic specialist and digital service representative to ensure proper stewardship of all accounts at all stages of campaign.- Prospected new business for Account Executive to target.- Prepared customized sales materials and presentations for clients.
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Cnn Tv - Account Service RepresentativeTurner Broadcasting Feb 2005 - Mar 2006Atlanta, Georgia, Us- Daily stewardship of business from leading NYC agencies.- Booked and allocated orders across CNN, Headline News, and CNN Airport Network, as well as maintaining schedule changes, tracking revenue, validating invoices, and resolving discrepancies.- Collaborated with Sales and Strategic Planning groups in order to properly manage account liability.- Acted as first point of contact for both internal Turner divisions and external agencies with regard to proper account maintenance and stewardship.
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English TeacherSt. John Vianney High School Aug 2003 - Feb 2005- Teacher of 9th, 10th, and 12th grade literature and writing.- Development and implementation of lesson plans to achieve departmental goals and objectives.- Development and administration of assessments to monitor student progress and growth.- Moderator of school chapters of Key Club International, a service organization with an enrollment of 185 students, and Junior Statesmen of America, a non-partisan political action and debate club with an enrollment of 35 students.- Assistant golf coach.
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Intern/ResearcherNbc News Aug 2001 - Jun 2002New York, Ny, Us- Assisted 6 senior producers in day-to-day operations in collecting, compiling, and composing current news topics for intra-office distribution and on-air production.- Compiled clip reels for tape producer to aid in the composition of segments.- Assisted in the production of events and programs including September 11th, “The Anthrax Scare”, “War in Afghanistan”, “Inside the Bush Whitehouse: The Real West Wing”, and “Nightly News with Tom Brokaw”.
Moira Mckenna Skills
Integrated Marketing
Digital Media
Digital Strategy
Online Advertising
Mobile Advertising
Digital Marketing
Social Media
Web Video
New Media
Advertising Sales
Media Planning
Mobile Marketing
Strategy
Content Strategy
Sponsorship
Brand Development
Rich Media
Behavioral Targeting
Crm
Mobile Internet
Integration
Mobile Applications
Mobile Devices
Interactive Marketing
News
Online Video
Audience Engagement
Dsp
Programmatic
Account Management
Crm Integration
Attribution
Self Service Solutions
Platform Sales
1st Party Data
Data Integration
Display Advertising
Advertising
Sales Management
Business Development
Sales And Marketing
Customer Relationship Management
Management
Ad Exchanges
Ad Tech
Strategic Partnerships
Marketing Strategy
Strategic Planning
Business Strategy
Moira Mckenna Education Details
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Trinity College DublinMaster Of Business Administration - Mba -
General AssemblyDigital Marketing
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Rutgers UniversitySocial And Philosophical Foundations Education
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Rutgers UniversityEnglish & Anthropology
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Loyola University MarylandEnglish/Economics
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Real Estate Education CenterLicense Real Estate Salesperson
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St. Rose High School
Frequently Asked Questions about Moira Mckenna
What company does Moira Mckenna work for?
Moira Mckenna works for Iqvia
What is Moira Mckenna's role at the current company?
Moira Mckenna's current role is Head of Identity and Media Partnerships.
What is Moira Mckenna's email address?
Moira Mckenna's email address is mm****@****otle.io
What schools did Moira Mckenna attend?
Moira Mckenna attended Trinity College Dublin, General Assembly, Rutgers University, Rutgers University, Loyola University Maryland, Real Estate Education Center, St. Rose High School.
What are some of Moira Mckenna's interests?
Moira Mckenna has interest in Children, Health.
What skills is Moira Mckenna known for?
Moira Mckenna has skills like Integrated Marketing, Digital Media, Digital Strategy, Online Advertising, Mobile Advertising, Digital Marketing, Social Media, Web Video, New Media, Advertising Sales, Media Planning, Mobile Marketing.
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