Moira Nelson Email & Phone Number

New York, NY, US

Bra La Mode is a unique, full-service Intimate Apparel Consulting Company. It was founded by Moira Nelson, a seasoned Intimate Apparel professional with an entrepreneurial spirit and a passion for developing brands and businesses. Bra La Mode caters specifically to independent lingerie designers, emerging brands and start-up businesses, small wholesale.

Secaucus, NJ, US

• Intimate Apparel- Expert in full bust and full figure bra function and fit
• Build new intimate apparel private brands from the ground up.
• Partner with senior leadership, merchants and creative team to establish the target consumer and brand DNA, positioning/ price-point for each private label brand.
• Design the styles, source and/or develop the lace, fabric and other materials, develop the molded foam pads and other components as well as floor-ready trims such as hangtags and labels.
• Prepare Technical Specification Packages (tech packs) or concept sheets and mood boards to source and develop samples.
• Collaborate with the private label manufacturers and/or directly with factories to source, cost, develop, fit and produce the product from concept/ sketch through final bulk production.

Waltham, MA, US

• Successfully built the Peach brand from the ground floor as one of the first team members brought on board
• Hired, trained, managed the product team; oversaw design, product development, sourcing, pre-production, and production for all categories
• Sourced manufacturing partners both domestically and internationally - extensive travel
• Developed each category/style from initial concept to consumer – researched trends and competitive landscape, established overall brand aesthetic and seasonal themes, designed high quality, brand right, premium product.
• Established annual product launch pipeline as well as marketing stories by category for each season/ month and worked in collaboration with the marketing team to develop sales/ marketing strategies
• Served as creative director for photo shoots- product shoots & editorial/lifestyle shoots

• Independently managed all aspects of the company’s KMART business- licensed brand as well as private label programs.
• Drove the design and merchandising process for my accounts and brands.
• Presented all new seasonal product proposals including merchandising and marketing plans to buyers, DMM/DVP.
• Successfully pursued new business opportunities. Presented compelling product and merchandising plans including innovative sales concepts such as exclusive shop-in-shop opportunities.
• Collaborated with cross-functional teams in design, merchandising, product development, fitting, production, shipping/import.

• Presented new designs, collections, silhouettes, and colorways to our clients’ merchandisers, buyers and designers and collaborated with them to interpret trends/ themes and styles/ silhouettes as well as colors/.
• Effectively developed garment samples for private label accounts utilizing design sketches, prototype samples, CAD images, garment measurement and construction specifications.
• Communicated product specifications directly with overseas sourcing offices, factories and sample rooms to ensure garment samples met the buyers’ requirements.
• Created time and action calendars as well as tracking charts to effectively meet the demands and deadlines of our buyers.
• Extensively sourced and developed fabrics/ materials and trims/components which were appropriate, trend-right, high quality and met the target cost requirement. Utilized our in-house library as well as personal.
• Pre-production responsibilities included communicating and negotiating garment costs with buyers. Negotiated raw material costs with the suppliers. Kept a close eye on the Buyer’s target cost as well as our own.

• Presented new designs, collections, silhouettes, and colorways to senior buyers/ merchants, senior program managers and head designers of the company’s private label accounts including Tommy Bahama Swim, Target Corp..
• Hired, trained, and managed the design and product development team.
• Supervised the company’s in-house technical design team including patternmakers, sample-makers, fabric cutters, marker plotters, quality control associates and assistants.
• Sourced new fabrics, embroideries/laces, components, trims, accessories, threads with domestic and overseas vendors.
• Allocated new programs/ orders to overseas manufacturers based on thorough analysis of the manufacturer’s capacity, capabilities, lead time, cost, country of origin, transit time for import among other variables.
• Established and tracked time and action calendars with raw material suppliers and overseas manufacturers. Effectively met the demands and deadlines of our client’s tight pre-production / production schedules.