Bra La Mode is a unique, full-service Intimate Apparel Consulting Company. It was founded by Moira Nelson, a seasoned Intimate Apparel professional with an entrepreneurial spirit and a passion for developing brands and businesses. Bra La Mode caters specifically to independent lingerie designers, emerging brands and start-up businesses, small wholesale Intimate Apparel businesses, as well as to brands that are looking to expand into the Intimate Apparel category.From "concept to consumer," the Bra La Mode team acts as your personal concierge. Bra La Mode partners with you to analyze your current business and to evaluate your individual needs and formulates a strategic plan to execute your initiatives. Moira and the Bra La Mode team have a thorough understanding of all facets of the Intimates market. Their broad range of experience is to your advantage. The team has developed (and continues to nurture) numerous relationships and has myriad resources as a result of working in the wholesale Intimate Apparel industry for decades. Leveraging their resources, Bra La Mode works in collaboration with you to empower you to take your brand / business to the next level. Marrying a creative eye with a strong business sense, Bra La Mode assists you in realizing your potential and ultimately optimizes your business in terms of volume, sales and brand equity. Bra La Mode is a full-service Consulting Company. Resources and Services include (but are not limited to):Strategic Business DevelopmentBrand Identity/ DevelopmentCreative Product Design, Product Development & MerchandisingTechnical Product Design, Development & FitPre-Production & ProductionGlobal Sourcing & ManufacturingInnovative Sales, Marketing & PR Strategies including Social Media Marketingwww.BraLaMode.com

Intimate Apparel- Expert in full bust and full figure bra function and fit● Build new intimate apparel private brands from the ground up. ● Partner with senior leadership, merchants and creative team to establish the target consumer and brand DNA, positioning/ price-point for each private label brand.● Design the styles, source and/or develop the lace, fabric and other materials, develop the molded foam pads and other components as well as floor-ready trims such as hangtags and labels.● Prepare Technical Specification Packages (tech packs) or concept sheets and mood boards to source and develop samples.● Collaborate with the private label manufacturers and/or directly with factories to source, cost, develop, fit and produce the product from concept/ sketch through final bulk production.● Work in partnership with fabric, lace, component suppliers domestically and internationally.● Schedule and manage fittings in collaboration with freelance technical designers.● Establish design intent, fit requirements, sample requirements, color standards, brand standards, submission processes, fabric and testing protocols, establish best practices and build private label brand manuals.● Approve all material submits, lab dip submits, fit samples, wear test samples, PP’s, TOP’s.● Partner with creative and marketing teams to maintain brand integrity in terms of the look, feel, voice of the brand including model selection, location choice, marketing copy.● Emphasis is on designing and developing high-quality, brand-right intimate apparel that fits exceptionally well and supports the company's strategic goals.

• Successfully built the Peach brand from the ground floor as one of the first team members brought on board• Hired, trained, managed the product team; oversaw design, product development, sourcing, pre-production, and production for all categories• Sourced manufacturing partners both domestically and internationally - extensive travel• Developed each category/style from initial concept to consumer – researched trends and competitive landscape, established overall brand aesthetic and seasonal themes, designed high quality, brand right, premium product within established cost/margin structure at the NJ-based design studio, sourced and/or developed all materials and components (all materials nominated by the design team,) all styles were sampled, fitted and graded (by hand) domestically, and then passed to manufacturing partners for production• Established annual product launch pipeline as well as marketing stories by category for each season/ month and worked in collaboration with the marketing team to develop sales/ marketing strategies• Served as creative director for photo shoots- product shoots & editorial/lifestyle shoots• Developed all processes from the ground up including the brand’s seasonal design and development process and established time and action calendars for all styles/programs• Established quality control standards, testing protocols, and KPI’s • Implemented new initiatives and launched high-level business strategies• Collaboration between cross-functional areas including executive level/ strategic thinking

• Independently managed all aspects of the company’s KMART business- licensed brand as well as private label programs.• Drove the design and merchandising process for my accounts and brands.• Presented all new seasonal product proposals including merchandising and marketing plans to buyers, DMM/DVP.• Successfully pursued new business opportunities. Presented compelling product and merchandising plans including innovative sales concepts such as exclusive shop-in-shop opportunities.• Collaborated with cross-functional teams in design, merchandising, product development, fitting, production, shipping/import.

• Presented new designs, collections, silhouettes, and colorways to our clients’ merchandisers, buyers and designers and collaborated with them to interpret trends/ themes and styles/ silhouettes as well as colors/ prints for upcoming seasons.• Effectively developed garment samples for private label accounts utilizing design sketches, prototype samples, CAD images, garment measurement and construction specifications.• Communicated product specifications directly with overseas sourcing offices, factories and sample rooms to ensure garment samples met the buyers’ requirements.• Created time and action calendars as well as tracking charts to effectively meet the demands and deadlines of our buyers.• Extensively sourced and developed fabrics/ materials and trims/components which were appropriate, trend-right, high quality and met the target cost requirement. Utilized our in-house library as well as personal relationships with domestic and overseas suppliers/ vendors. Actively sought new potential suppliers/ vendors.• Pre-production responsibilities included communicating and negotiating garment costs with buyers. Negotiated raw material costs with the suppliers. Kept a close eye on the Buyer’s target cost as well as our own in-house margin requirements.• Extensive overseas travel to Hong Kong as well as to mainland China, Taiwan, Malaysia, Indonesia and Bangladesh. Worked directly with overseas sourcing offices, factories and sample rooms to expedite samplemaking.• Inspected and evaluated the contracted manufacturing facilities. Sourced new manufacturing facilities. Demanded adherence/ compliance with our private label clients’ standards as well as local labor laws (human rights/ social accountability.)

• Presented new designs, collections, silhouettes, and colorways to senior buyers/ merchants, senior program managers and head designers of the company’s private label accounts including Tommy Bahama Swim, Target Corp., Mervyn’s, Marshall Field’s, Victoria’s Secret, TJX, Nordstrom.• Hired, trained, and managed the design and product development team.• Supervised the company’s in-house technical design team including patternmakers, sample-makers, fabric cutters, marker plotters, quality control associates and assistants.• Sourced new fabrics, embroideries/laces, components, trims, accessories, threads with domestic and overseas vendors.• Allocated new programs/ orders to overseas manufacturers based on thorough analysis of the manufacturer’s capacity, capabilities, lead time, cost, country of origin, transit time for import among other variables.• Established and tracked time and action calendars with raw material suppliers and overseas manufacturers. Effectively met the demands and deadlines of our client’s tight pre-production / production schedules.• Extensive overseas travel to Hong Kong as well as to mainland China, Taiwan and Indonesia. Inspected and evaluated the overseas manufacturer’s facilities. Prepared them for the private label clients’ inspections/ audits. Demanded adherence/ compliance with our clients’ standards as well as local labor laws (human rights/ social accountability.)• Trained the overseas manufacturers on the guidelines, policies, procedures and expectations of our clients - quality of product, workmanship expectations, fabric and garment testing protocols, color requirements, approval processes, floor ready trim requirements, fit / specification expectations, logistics of packing, booking, shipping.• Created and successfully implemented business manuals, guidelines, templates, methods/ best practices.