Moira Nicholle Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Canada Area

m[cubed] offers unconventional marketing focused on the art of story-telling to drive brand equity, market awareness and long term success for local small businesses. Freelance consulting services offered by m[cubed] include:-Research and Analysis-Branding and Positioning-Marketing and Communication Strategies-Media Relations-Digital Strategies-Design and Editorial ServicesCurrent Clients:Matriarch DesignSublime Couture | Sublime Mobile CouturePrevious Clients:Loveable LootS2 Barre & FitnessGlobal Accounting ServicesScreen Craft Industries Ltd.Edmonton South HitScenic Landscape & DesignTranscend CoffeeThe Good Samaritan Society

Calgary, Canada Area

Calgary, Canada Area

Calgary

Managed global marketing and communications for Botaneco Inc, a growing natural ingredient manufacturer within the personal care industry. Managed corporate brand, public relations, corporate positioning, product launches, advertising, digital marketing, sales collateral, event planning and tradeshow marketing.Selected Accomplishments:•Oversaw development and design of the website, enhancing the digital experience through improved communication, usability, functionality and SEO•Coordinated market launch of new creative platform and brand positioning•Administered full suite of sales support communication tools includes sheets, brochures and illustrations•Implemented a social media strategy that is effectively growing engagement and participation rates •Launched eNewsletter including design, layout and ongoing content•Overhauled the sales CRM (Salesforce), key reporting, KPI’s and sales dashboards.

Calgary, Canada Area

Authored the business case and project scope for the construction of an Alumni Centre. Oversaw the performance management and market research strategic priority including collaborative design and implementation of an engagement scoring model, introduction and implementation of project management software, process mapping to support a performance management culture and coordination and execution of focus groups.Selected Accomplishments during termed contract:• Composed a feasibility study and benchmark analysis of Alumni Centre’s across North America• Authored the Project Plan and Business Case for the development of an Alumni Centre• Co-authored the design and execution of an Alumni Engagement and Performance Measurement Model• Formalized the implementation of Basecamp as a Project Management Tool

Calgary, Canada Area

Managed corporate marketing and communication functions for Campers Village, an Alberta owned and operated outdoor retailer. Oversaw a $500K budget and 1-member team. Managed corporate brand, public and media relations, corporate positioning, product launches, advertising, sales collateral, event planning and tradeshow marketing. Selected Accomplishments:• Orchestrated and launched integrated print, web and direct marketing campaigns that resulted in Campers Village most profitable month in its 50 year history;• Designed and executed bi-annual educational series that capitalized on unmet market needs instrumental in retaining and increasing customer headcount at Campers Village. Resulted in a co-op marketing partnership of $54K with Travel Alberta;• Negotiated vendor agreements at Campers Village that leveraged co-op marketing to enhance business growth goals and reduce the advertising budget requirements by 15%;• Grew engagement/participation rates by 120% through social media; • Awarded commendations from suppliers and external partners for communication deliverables that targeted desired audiences and articulated the value of products and services.• Chaired market launch of new creative platform and brand positioning• Formalized opportunities, researched new customer engagement possibilities, collaborated with operational team and created new customer appreciation event that grew sales 15% • Oversaw development and design of the website, enhancing the digital experience through improved communication, usability, functionality and SEO

Edmonton, Canada Area

Responsible for the development and distribution of the bi-weekly email, website re-design and implementation, and annual report layout and design.

Edmonton, Canada Area

Identification, cultivation, solicitation and stewardship of individuals with the capacity to give at higher levels ($10,000+)Selected Accomplishments:• Spearheaded the research and development of a strategic fundraising plan for Academic Projects• Coordination, production and delivery of direct mail initiatives achieving a campaign response rate of 9% (up 3% from previous year)• Established a named $50K legacy leadership endowment producing an annual $1K student scholarship in perpetuity• Amplified community relations to develop a technological program allowing the first ever text to screen silent auction bidding system for our signature gala

Edmonton, Canada Area

Managed charitable awareness in 22 communities through Alberta and BC, education and training on charitable regulations within 32 Care Facilities and manage a 2-member team.Selected Accomplishments:• Administered charitable and financial policies, donor stewardship and recognition programs and best practice protocol for the Fund Development Database (Raisers Edge)• Programmed the annual direct mail campaign with exponential growth year over year, growing to a $120K annual campaign• Assembled a grant writing schedule resulting in increased foundation revenue of $100K+ annually• Executed 3 signature fundraising events engaging multi-year sponsorship agreements • Identified a major gift and bequest program resulting in a $1M+ gift• Founded a palliative care comfort cart for end of life care in 14 facilities in response to a community need through a partnership with the Minerva Foundation

Sherwood Park, Alberta

Developed communication materials and collateral pieces that enhanced the sales reps’ understanding of complex product features to help them sell more effectively.Selected Accomplishments:• Composed and illustrated all marketing materials for 21 Canadian locations including direct mail pieces, sales portfolios and sales presentation collateral.• Administered a staff uniform program and branded promotional product program to enhance market presence and branding. • Analyzed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

Dungarvan, Waterford Co, Ireland

Assisted within the marketing department to build brand awareness within national Ireland including the development of media relation materials, copy writing and advertisement design.Selected Accomplishments:• Authored the achievement of a Small Business Award for i-to-i Ireland.• Designed a corporate and school volunteer program resulting in the first ever group volunteer project for i-to-i• Coordinated sales agent training, targets and incentive programs resulting in increased sales, brand awareness and overall growth of sales• Oversaw volunteer and TEFL (Teaching English as a Foreign Language) sales in Northern Ireland

Bcomm, Marketing, Distinction

Bachelor of Commerce, Marketing

Certificate (With Honours), Digital Marketing Strategy

Leading By Design, Organizational Leadership

Leading by Design