Moira Quinn Email & Phone Number

Los Angeles, California, United States

- Developed and executed comprehensive social media strategies for a diverse portfolio of 15+ clients, including IHG Hotels, Marriott, 1 Hotels, and numerous CPG brands- Created and maintained social media editorial calendars for all key platforms- Managed influencer campaigns for Tier 1 clients, from sourcing and negotiations to guiding the development of content and ensuring the successful delivery of assets aligned with client goals- Measured and analyzed KPIs for each client, providing actionable insights for growth delivered in regular reports and presentations- Worked cross-functionally with internal and external teams to align strategy with overarching brand and business goals- Obsessively monitored social media trends to optimize performance and ensure compliance in today’s rapidly changing social environment while acting as the social authority to clients

Los Angeles, California, United States

- Scaled team of direct reports from 5 to 15 Community Managers- Created & implemented Pollen’s brand tone guidelines- In Q4 ‘21: oversaw the highest level of care over 46k unique conversations- Analyzed live campaign metric dashboards to optimize campaigns throughout the lifecycle- Collected and organized UGC- Implemented Social Customer Care policies at Pollen, personally seeing to VIP and high GMV customers to ensure the highest level of care at events

Los Angeles, California, United States

- Managed a team of 5 Community Managers to ensure exceptional user experience across 50+ diverse campaigns- Built and owned systems to hold the team accountable to performance expectation- Created new processes to increase user activation and cross-pollination on multiple Pollen products- Collaborated cross-functionally to implement new engagement processes and ensure smooth product rollout - Analyzed live campaign metrics with reporting tools, interviews, and in-person meetups to influence campaign strategy

Greater Los Angeles Area

- Owned engagement strategy across 10-15 campaigns for our largest clients like Bonnaroo, Lollapalooza & Austin City Limits- Increased Bonnaroo sales 2,500% from 2019 to 2020 while driving 1.25 M in revenue from my individual communications- Wrote a weekly average of 15 email/sms outbound communications in each individual clients tone of voice- Engaged ambassadors with creative copywriting across all social and marketing channels - Planned and facilitate on-site festival experiences for ambassadors- Analyzed live campaign metrics with reporting tools, interviews, and in-person meetups to influence campaign strategy

Greater Los Angeles Area

- Managed paid social campaigns for up to 12 clients simultaneously, making data driven decisions throughout to optimize for client KPI's- Oversaw all operational aspects of a campaign including workflow, timelines, asset development and budget tracking- Assisted in Heartbeat’s largest product campaign yet, generating 1,100 pieces of unique content in less than two weeks

Greater Los Angeles Area

- Managed community of over 200,000 female millennial consumers - Set strategy and create content across all social platforms - Curated the main Instagram for Heartbeat with follower growth up 290% in 2018- Recruited qualified Ambassadors by optimizing referral systems, attending events and producing recruitment content - Provided customer service to a community of 200k - Assisted account and sales team as needed with Ambassador outreach

Greater Los Angeles Area

- Assisted the account manager and team of 6 with all aspects of daily operations including campaign creation and management - Managed community of 2,300+ Ambassadors on Facebook, providing customer service and curated content- Created content schedule to increase ambassador participation in Heartbeat campaigns

Tuscaloosa, Alabama Area

- Managed team of five women to execute all marketing and public relations including press releases, monthly newsletters, social media, and website development- Planned and executed all service and philanthropy events benefitting Court Appointed Special Advocates (CASA)- Implemented new marketing strategy for the organization, increasing positive engagement on campus- Raised over $10,000 for CASA in the first 2 quarters of my term

Austin, Texas Area

- Created and executed daily social content strategy for 7 clients across multiple channels- Monitored community interaction with Hootsuite and Facebook Business Manager - Analyzed and reported monthly on reach, engagement, community growth and paid advertising using Google Analytics, Facebook Insights-Optimized paid advertising campaigns on Google AdWords and Facebook Ads Manager

Tuscaloosa, Alabama Area

- Collaborated with other campus organizations and community leaders to foster a more innovative and culturally literate student population- Organized multiple large-scale projects at once including a public arts initiative with the City of Tuscaloosa- Executed all marketing initiatives for the organization including all social media outlets in a professional and engaging manner

Austin, Texas Area

- Planned and executed everyday activities at the camp, serving over 1,000 kids from ages 8-18- Created and updated social media presence, including instagram with 18k+ followers- Managed staff of 50 to ensure smooth operations of daily activities- Mitigated any staff concerns and kept the camp running in a timely manner

Master Of Science - Ms, Digital Social Media

Bachelor Of Business Administration (Bba), Marketing

Magna Cum Laude The Honors College, UA Sales Program, Kappa Alpha Theta, American Marketing Association, Alice Magazine staff writer