Responsible for the sales of equipment and smallware for the Food Service Channel, serving Chains such as: Bloominbrands (Outback and Abbraccio), IMC (KFC and Pizza Hut), Grupo Madero (Madero, Jeronimo and Dundee), Southrock (Starbucks and Subway), Nestlé Professional, Mania de Churrasco and Taco Bell.

Cosnova Beauty is a German cosmetics company - with sales of 500 million Euros per year. Is the volume leader in Europe through a differentiated strategy of "fast beauty", with frequently product launches. Brazilian Subsidiary opening – start-up.Responsible for developing and structuring the entire Sales and Trade strategy in Brazil, since defining the Go to Market, creating the Commercial policy, hiring the team, developing the variable remuneration metrics and mainly winning over the… Show more Cosnova Beauty is a German cosmetics company - with sales of 500 million Euros per year. Is the volume leader in Europe through a differentiated strategy of "fast beauty", with frequently product launches. Brazilian Subsidiary opening – start-up.Responsible for developing and structuring the entire Sales and Trade strategy in Brazil, since defining the Go to Market, creating the Commercial policy, hiring the team, developing the variable remuneration metrics and mainly winning over the first Clients. Show less

Responsible for implementing the Boticário Group own brands in the main Brazilian Drugstores Chains and also in Travel Retail Chains.Responsible as well for the Commercial strategy in Brazil of international brands: Revlon (make-up), Australian Gold (sunscreen), Bio-Oil (stretch marks and scars), Lee Stafford (hair) and Nuxe (oils and anti-aging) in others Distribution Channels, such as: Distributors, E-Commerce, Perfumeries and Department Stores.

Responsible for the strategy, management and control of Trade investments in Brazil and also for excellence in store execution.Management of Trade investments in all Clients with ROI control.IQVIA market data analysis and development of action plans to gain market share and distribution in the Vitamin and Analgesic Categories. Team management with 73 Merchandising Promoters (third party). Evaluation of the POS execution through standardized KPIs. Leading… Show more Responsible for the strategy, management and control of Trade investments in Brazil and also for excellence in store execution.Management of Trade investments in all Clients with ROI control.IQVIA market data analysis and development of action plans to gain market share and distribution in the Vitamin and Analgesic Categories. Team management with 73 Merchandising Promoters (third party). Evaluation of the POS execution through standardized KPIs. Leading Shopper Research and developing Category Management in some Clients. Show less

• Responsible for developing sales of Vitamins and Analgesics categories in Drugstores Key Accounts Chains. through the negotiation of JBPs (Joint Business Plan).Major brands: Centrum, Advil and Caltrate.Major Clients: RD (Raia Drogasil), DPSP (Drogaria Pacheco and São Paulo), Dimed (Panvel), Clamed (Catarinense and Preço Popular), Nissei, Venancio, Nossa Drogaria de Caxias, Galanti and Araujo.

Responsible for the Commercial strategy in Brazil, preparing and executing the plans for the different Distribution Channels: Wholesalers, Distributors, Drugstores and Supermarkets.Brands: Cremer and Topz.

BIS is a technology company which collects information on sellout and inventory from Retail and sells to the Industry. The BIS service aims to reduce sales losses caused by out of stocks and virtual inventories. My challenge was to boost business with the main Drugstores Retailers of Brazil and convince them to become BIS partners. Contracts were signed with Drogaria São Paulo and Droga Raia.

Responsible for the strategy and Commercial management of regional Clients based in the State of São Paulo, preparing and executing plans for the different Distribution Channels: Wholesalers, Distributors, Drugstores and Supermarkets.

Responsible for the national Key Account strategy and management for the Carrefour Group (Carrefour, Dia% and Atacadão), through the negotiation of JBPs (Joint Business Plan)

Responsible for the strategy and management of the most relevant raw materials for Kimberly-Clark: pulp and paper scrap, always in line with the best practices of compliance.

Responsible in the Marketing structure for the development and structuring of innovative projects for different options of Franchises with Brahma Draft Beer - “Kiosk” and “Express”.

Responsible for the strategy and management of relevant supplies for AmBev: glass and paper (labels and “six pack”). Focal point in Supply Team for multifunctional projects with Marketing aiming to launch new products.

Responsible for managing exports of Brahma beer and Guaraná Antarctica to several countries, as well as managing inter company exports to Latin American countries.

As a Trainee, I participated in the merger of Brahma and Antarctica brands and the consequent creation of AmBev, having the opportunity to be Sales Supervisor at the first bi-brand Distribution Center.