Moises Mendoza Email & Phone Number

Ranson, WV, US

Chantilly, Virginia, United States

United States

• Responsible for Creating Digital Marketing Initiatives from the beginning
• Video first content strategy for 3 branches, rotating weekly video content for 10+ employees
• Aggressive Facebook Ads strategy with A/B testing & various ad objectives and formats
• Premiere Pro & After Effects used daily for editing and creating custom animation content
• Script, Direct, Edit all videos used for promotional material

Herndon, VA

• Creation of digital marketing initiatives and branding
• Manage extensive ad budget for PPC initiatives including but not limited to Google Ads, Linked In Campaign Manager, Youtube Ads, etc.
• Build marketing automation campaigns in coordination with sales department to nurture leads from the beginning of the marketing funnel to the end of the sales pipeline.
• Manage monthly software budget
• Create dynamic landing pages for highly targeted keywords on Google Ads to increase relevancy score and reduce CPC
• Create animated explainer videos to compliment SEO efforts with organic keyword driven blogs and SEM initiatives

Reston, Virginia

• Responsible for updating website, as well as SEO optimization of web pages
• Update and monitor digital footprint of company
• Graphic designing (Illustrator, Photoshop, InDesign)
• Google Adwords, Google Search Console, & Google Analytics (PPC)
• Create custom content to include in email campaigns, website blogs/landing pages, and Linked in Pulse
• Hubspot CRM for website management, analytics, etc.

Mclean, Virginia

• In charge of all content creation including but not limited to: eBooks, Whitepapers, SEO driven blogs, Infographics (Content can be seen on products tab)
• Set up Marketing Automation for nurture drip campaigns to take potential clients through various stages of the buyer's journey
• Analytics (organic, paid, CPC, direct) and tracking of other KPI's to show growth from month to month using google analytics, data studio, semrush, etc.)
• Overall website messaging, Including look and feel of website
• Google AdWords, LinkedIn, & other platform paid campaigns & sponsored content (conversion tracking)
• Stay up to date with latest social media marketing trends & Technology (VR, AR, etc.)

Morgantown

• Initiated and assisted in the creation and implementation of Marketing Department for West Virginia Network
• Responsble for creating, overseeing and maintaining the digital footprint of the company through the use of social media and other mediums
• Collaborate with other departments within the company to bring exciting content that engages well with the audience, bringing in potential new clients and engaging the current clients
• Assisted other departments in furthering their cause for branding the different services that West Virginia Network Offers
• Assisted in marketing the West Virginia Higher Education Technology Conference, which brings some of the brightest minds in education as well as garnering over 200 attendees
• Created Social Media Team of 10 consultants for live Social Media/Marketing Coverage of the conference to add a new dynamic to pre/during/post conference

Morgantown, WV

• Identify potential clients through cold calling, cold emailing, and networking through other clients who currently use the service
• Build and maintain client relationships by keeping up to date with progress and contacting clients on a frequent basis
• Develop and deliver sales pitch to target potential customers and/or network with area organizations, individualizing products to meet consumer needs and create buy-in from local school districts
• Originated digital footprint and social media campaign for statewide technology initiative with the goal of introducing technology to rural school districts.
• Design and implement a multi-county media and on-site interactive event for up to 200 students to raise awareness of digital learning and social media.
• Analyze content usage by teachers who are implementing the URcast Network system in their classrooms