Senior Product Designer at Expenti with over 25 years of experience in digital product design. Expertise in analyzing problems and delivering complete design solutions, planning and defining site architectures to align with business goals, and crafting use-case scenarios, wireframes, and interactive prototypes. Skilled in designing file system structures and repositories, as well as driving user-centered solutions, UX/UI design, and strategic product development through cross-functional collaboration and innovative approaches.Passionate about innovation and adept at leveraging cutting-edge AI tools to enhance workflows and deliver impactful digital experiences.

• Analyze problems and facilitated the delivery and presentation of complete design solutions.• Planned and defined site architectures to support clients’ business goals through the use of use-case scenarios, wireframes and interactive prototypes.• Design File System structure and repository.

• Project management and team leadership for a team of designers, developers and content managers. Working in an agile environment.• In charge of e-commerce channels (Mobile & Desktop websites, Apps)• UX management• Content supervision• Branding and identity• Brainstorming, idea-making, solution-delivering• Using strong attention to detail when producing High Fidelity mockups
• Keeping up to date with design trends and accessibility standards
• Conducting design reviews 
• Scrum implementation as day to day framework

Worked closely with the product managers, I was responsible for the following:• Flow diagrams, wireframes, personas, interaction, visual design, and ultimate usability.• Create custom designs for websites and mobile apps.• Build and lead a team of talented professionals, to develop a collaborative environment.As a Lead UX Designer, my approach is to find a way to work together as every designer and developer contributes his unique viewpoint for the success of the project. Working within an Agile environment.Working directly with business stakeholders to analyze problems and facilitated the delivery and presentation of complete design solutions.Plan and define site architectures to support clients’ business goals through the use of use-case scenarios, wireframes and interactive prototypes.Long-term infrastructure design projects and coordinate workflow between production technology to ensure overall superior site performance.Achievements: • Poker & Casino• Social networking elements• Mobile App• Prototyping (Invision App)• File System Repository (SVN)

Planned and defined site architectures to support clients’ business goals through the use of use-case scenarios, wireframes and interactive prototypes.Played an active role in the recruitment and mentoring of new employees.Creative, yet skilled in thinking conceptually and grasping technical concepts. Extensive background in the development, implementation and production of web communications. Manage the web production/maintenance team: set meeting agenda’s, bubble-up differences of opinion, foster a sense of teamwork and shared the vision, and provide recommendations and solutions to persistent problems or instabilities. Long-term infrastructure development projects and coordinate workflow between production technology to ensure overall superior site performance.

A Company specializing in the design of game concepts for clients from the gambling and betting sectors.I was responsible for the following:• Work closely with project managers and developers to define the user experience for online applications - including storyboarding, wireframes, prototyping of websites and planned gaming applications.• Website layout design and updating.• Design Conference materials.• Design marketing flyers and newspaper ads• Building relationships and managing expectations with various stakeholders around the company.

Management of Corporate Identity of Investment Plus Group. Reported directly to CEO about any issues related to desing and identity.Other work included:• Work closely to Sales Director in the design of marketing campaigns for promotion and sale of exclusive real estate developments in Marbella (Spain): “Laguna de Banús”, “Oasis de Banús” and “Meisho-Hills”.• Day to day running of the design team.• Design new homepage for promotions.• Encouraging team to be brand champions.• Creation for onsite marketing campaigns.• Logo designs for new promotions.• Managing the studio to ensure scheduling and meeting deadlines, training and presentation of work.• Art directing the projects, quality control.

My role at Anyway included:• Company link between the Development and Marketing department. • Functional specifications for the web sites to develop.• Website designs.• Maintaining current websites - some of which were within a content management.• Logo design.• Flash banners.• Design and building of newsletters in CSS and HTML.

• Functional specifications for the web sites to develop.• Website designs.• Logo design.• Flash banners.

I was responsible for the following:• Designed corporate identities and branding for local clients.• Collaborate with upper management in the setup and application of cost control procedures.• Project evaluation procedures and distributed working methods with flexible time tables.• Advocate industry standards and user-centric design principals and champion innovative techniques and solutions• Create multiple solutions to a single design problem and iterate to a final design.

I was responsible for the following:• Designed and developed web sites using HTML, CSS and Javascript.• Logo designs for new products.• Collaborate with upper management in the setup and application of cost control procedures, project evaluation procedures and distributed working methods with flexible time tables.• Information portals and e-commerce sites.Achivements: • www.teatrocervantes.es• www.visitacostadelsol.com