Moises Fuertes Email & Phone Number

Orlando, Fl, Us

Madrid, Es

- Led a team of SEM & SEO analysts and strategists composed of 22 team members which managed a combined portfolio of $16.5 million USD a year in media campaign budgets and over 600 independent hotel websites. - Expanded SEO Americas team overseeing our US, Canada and Latin America hotel websites by 25% - bringing our total in-house SEO analyst team to 10 members and promoting a Sr. Analyst within the team to Team lead. - Oversaw expansion of NORAM media analyst team by growing a key report to manage and grow it. In 2022, the team grew by 65% - bringing the media analyst team to 11 experts with one Sr. Analyst promoted to team lead. - Developed Proprietary media planning tool to leverage in-house data at scale during media planning stage for new prospects within the US, Canada and Latin America. - Collaborated with global media leaders to streamline global SEO & SEM standards of operation with an emphasis on automation and partnership deliverables.

Madrid, Es

- Led a team of 8 digital marketing strategists & analysts spread across the US, Mexico & Costa Rica with a combined portfolio of $10 million USD. - Hired & trained a new team to operate our portfolio of LATAM accounts - optimizing digital marketing campaigns for resorts across 31 countries. - Rolled out tiering system across the region to ensure adequate service levels based on account contract values. - Retained 88% of clients in 2021 while simultaneously growing revenues by 12% & increasing our portfolio by 17%. - Collaborated with global media leaders to streamline campaign management, resulting in the creation of global standards of operation & greater efficiency across our media team.

Madrid, Es

-Developed team strategy & business data intelligence trainings, which resulted in stronger campaign optimization across the North American team’s portfolio.-Led strategic conversations with media partners (Google, Bing, Facebook) - as we strategized around COVID19 induced industry changes. Sustained 100% of portfolio during pandemic.-Increased bookings & revenues by 50% during a global decline in travel demand within the hospitality industry.

Madrid, Es

- Strategized & implemented revenue-driven media campaigns for various luxury resorts that consistently delivered ROAS over 5:1.- Developed effective upper funnel strategies by utilizing proprietary industry & customer data, resulted in over 45% revenue growth and over 85% new user growth to client websites YoY.- Sustained 95% retention YoY. Managed a combined yearly budget over $2.5 million. Traveled to meet with clients for quarterly business reviews domestically & internationally. - Developed several case studies & won the Outstanding Advertising Developer award from the IAC, in 2019, with management of media campaign performance for Welk Resorts.- Created, implemented, analyzed & optimized Paid Search campaigns in Google AdWords & Microsoft ads in addition to prospecting and remarketing campaigns across DV360, TripAdvisor, Facebook, YouTube, Adara & RythmOne. - Involved clients in Google & Facebook products betas where possible. - Performed several A/B tests across all channels, from upper funnel creative tests to copy tests, in order to identify best performing ad unit & increase engagement and conversions. - Worked with media analysts to identify optimization opportunities & build reports.

Atlanta, Georgia, Us

- Create strategies based on historical market data in order to improve sales penetration in each individual dealership: including keyword/adgroup structure in search campaigns, targeting, and messaging for optimal engagement. - Create, implement, analyze and optimize Paid Search campaigns in Google AdWords & Bing. - Create, Implement & analyze Display & Retargeting campaigns to re-engage customers - including YouTube campaigns. - Utilize successful bidding strategies and effective keyword optimization on pay-per-click search engines to drive inventory engagement and lead acquisition.- Test and analyze keywords, copy, creative and landing pages to increase engagement on website and decrease cost. - Communicate results to each individual client monthly - in person or via virtual meetings. - Address incoming client requests, questions & concerns. - Manage $750k/mo on average between AdWords & Bing across several accounts. 75k on average in YouTube. - Create custom reports on key metrics for each account’s individual needs to showcase performance & value. - Provide consistent and effective support to sales team on upsell opportunities and account growth.

Atlanta, Georgia, Us

- Built & Optimized Google AdWords and Microsoft Bing ads campaigns. - Budgeted all accounts under my direct supervision to ensure full monthly spend while avoiding under/over spend. - Performed monthly keyword audit across all accounts to ensure high quality traffic to client's website. - Implemented custom ads in line with client's monthly specials. - Managed implementation of manual bid strategies across AdWords and Bing Ads for my direct book of business. - Utilized Showroom Logic technology to pin-point strategic geographic areas to target based on new & used car sales in each dealer's market. - Leveraged Google Analytics to make campaign adjustments based on KPI. - Recommended & built custom campaigns based on dealership needs/goals. - Leveraged Showroom Logic products, where applicable, to enhance campaign diversity & overall results. - Educated dealerships on Google & Bing ads best practices. - Hosted review meetings for entire book of business monthly or bi-monthly, where needed, to discuss results and make recommendations. - Managed a consistent book of business of over 40 accounts across the East Coast of the United States.

Atlanta, Georgia, Us

- Managed team of two Account Manager & two Digital Marketing Analysts. - Analyzed and conducted reporting of SEM account performance (AdWords & Bing)- Aligned dealership goals with SEM strategy for optimal results. - Performed Introduction of SEM Campaigns to dealerships.- Established monthly budget and allocation in each account.- Developed strategic plans and recommendations on a monthly basis for each account. - Presented information to dealers clearly and educated on technical topics where applicable. - Analyzes bi-monthly reporting and develop recommendations for dealers.- Reviewed and approves bi-monthly performance reports and send to clients.- Analyzed historical performance data to make recommendations for strengths and opportunities in accounts.- Recommended solutions and developed strategies that improve account performance.- Recommended solutions to improve and personalize AdLogic for clients.- Approved Credit requests where applicable.

Atlanta, Georgia, Us

-Analyzed and conducted reporting of SEM account performance (AdWords & Bing)-Aligned dealership goals with SEM strategy for optimal results. -Performed Introduction of SEM Campaigns to dealerships.-Established monthly budget and allocation in each account.-Developed strategic plans and recommendations on a monthly basis for each account. -Presented information to dealers clearly and educated on technical topics where applicable. -Analyzes bi-monthly reporting and develop recommendations for dealers.-Reviewed and approves bi-monthly performance reports and send to clients.-Analyzed historical performance data to make recommendations for strengths and opportunities in accounts.-Recommended solutions and developed strategies that improve account performance.-Recommended solutions to improve and personalize AdLogic for clients.

Doral, Florida, Us

- Curated content and engaged community for Clorox brands across Facebook & Twitter.- Brands: Clorox, Pine-Sol, Burt's Bees, Liquid Plumr, Glad, Brita, Hidden Valley Ranch,Soy Vay, Fresh Step, & Scoop Away. - Provided customer service to clients through Social Media.

New York, Us

Preliminary research through social media and Youtube in the Latin American Demographics.Focused on Mexico, Brazil, Argentina, and Colombia.

Miami, Fl, Us

-Interviewed students-Wrote articles for the Opinion section

Bachelor Of Science (B.S.), Digital Media

Minor In Hospitality, Hospitality Administration/Management

Associate Of Arts (A.A.), English Language And Literature, General