Senior Business Executive with over 30 years of experience in the Consumer Packaged Goods (CPG) industry, combining strategic thinking, innovation, and managerial courage to drive business growth and unlock the full potential of teams. With a proven track record across top global companies, I have successfully transformed traditional strategies into cutting-edge digital initiatives, delivering significant improvements in sales, market share, and profitability.Throughout my career, I have held key senior positions, including Vice President of Marketing & Innovation, Chief Marketing Officer, and Global Innovation Leader. My experience includes leading large teams, managing P&L, and negotiating strategic partnerships with major retailers such as Wal-Mart, Costco, and Oxxo. I am recognized for my ability to balance short-term performance with log-term vision, fostering a culture of innovation and continuous improvement.I have consistently delivered strong results, such as doubling revenue in four years at Barcel Mexico, achieving significant market share growth, and launching over 20 successful new products. My leadership extends to global initiatives, where I have designed and implemented innovative marketing and digital strategies, including the creation of Barcel’s Innovation Team and Model, which has been replicated globally.My approach is grounded in strategic and creative thinking, with a focus on building and leveraging the capabilities of my teams. I excel in aligning organizations with a clear vision and objectives, driving them toward achieving key performance indicators (KPI’s) through inspiring leadership and effective communication. My ability to negotiate and build strong relationships has been instrumental in securing top client recognitions and delivering record-breaking business results.Fluent in English and Spanish, I bring a global perspective and have been recognized for my contributions to transforming companies from traditional to digital media strategies, and from family-oriented to institutional corporate cultures. My leadership is characterized by a hands-on approach, where I lead by example, listen to others, and engage in straightforward communication, always with focus on achieving the best possible outcomes for both the business and its people.
