Leading the CRM and data analytics initiatives at Associated Credit Union, my focus is on refining customer relationships and driving innovation. With a background in technical product management and expertise in product and process improvement, I bring a strategic approach to problem-solving and organizational growth.Collaborating closely with teams, we harness analytical skills to enhance service delivery and member satisfaction. My mission is to foster an environment where empathy and teamwork are the cornerstones of success, aligning with my belief in the power of a unified vision for the future.