I am passionate, charismatic, high on life and a goal-driven individual. Ambitious, but in a good way. I have been working as a writer, researcher/analyst, and content manager for most of my career. My experience has lead me to create my own company, MK Digital. At Creative Chaos, I worked as a Senior Research Analyst. At the position, I fabricated a content production process. It helped in creating content simultaneously while collaborating with the design and development resource for the Creative Chaos website. This web content was further used for company collaterals - business decks, social media, training material and various presentations. I also worked on standardization of company-wide HR, Administration and Policy documents with special mention of Tone of Voice Guide for B2B and P2P communications and the Branding Guide. With Eat Oye, I worked in the capacity of an Assistant Brand Manager on rebranding and relaunching EatOye, which was formerly FCPakistan. I worked as the Assistant Brand Manager and the Social Media Manager, looking after the launch event, Blogger Squad to launch EatOye and handled campaigns on Facebook, Twitter and designing and circulating the EatOye newsletters to potential/existing clients and customers.My efforts included SEO writing in lieu with the SEO team and we managed to gain organic as well as inorganic traffic with over 6000+ Facebook and Twitter fans and followers. Specialities: - Brand Management- Social Media - Research Analysis- Business Monitoring - Team Management - PR Consultancy- Digital Strategies- Editing & Writing