✔ Creating and implementing bullet-proof email strategy with strong focus on engagement and conversions.✔ Onboarding, supporting, supervising and constantly challenging a team of 20 international email marketing specialists, throughout the years up to 100 people.✔ Coordinating and cooperating closely with a headquarter team of 3 technical experts (system support and development).✔ Constant tracking, analyzing and improving email KPI-s, considering and adjusting to market specifics and company’s omnichannel strategy. ✔ Closely worked with dedicated developer(s) to create, sustain and improve internal email marketing platform.✔ Actively participated in implementation of new email platforms and working with them daily: Silverpop/Acoustic, eSputnik, Mailchimp, Icontact, Infobip.✔ Database management (segmentations, GDPR ...).✔ Building domain/IP reputation, achieving max deliverability and implementing strategies to avoid Spam folder.✔ Strategic and content management of marketing automations/flows.✔ Lead generation campaigns – acquisition and communication with newly acquired prospects.✔ Created more than 1.500 content, lifestyle e-newsletters (ezines).✔ Created more than 1.000 organic FB posts for 3 different brands.✔ Constant optimization with more than 200 email AB tests.✔ Daily proofreading and optimizing Slovenian emailings.✔ Building a multi-market, content-based WordPress platform Homeology.✔ Coordinating external copywriters.✔ Brainstorming for new, out of the box campaign ideas, contributing creatives, slogans, punchy headlines and compelling texts.✔ Internal and external lecturing on the topics of email marketing, content marketing, copywriting and lead generation.

Seasonal Student Work.