Janice Despotakis Email & Phone Number

Waterbury, Connecticut, United States

Branford CT

Created marketing infrastructure, marketing and product management processes and inbound/outbound digital marketing strategies and tactics for this USA based manufacturer of liquid level sensors and indoor plumbing leak detection products. - Use of Stage Gate discipline to realize new products and programs- Creation, monitoring, tracking and measurement of.

New Haven, CT

• Responsible for all aspects of the sales process from customer evaluation, education and pre-sales to project completion
• Development of sales processes that keep customers informed and allow sales to more effectively manage the sales cycle
• Market research to determine most effective reach and market campaign impact
• Development of digital marketing campaigns for target audiences
• Development, implementation and management of a customized CRM program designed to shorten the sales and project management cycles, increasing revenue, customer satisfaction, and referrals

Wallingford, CT

• Marketing Manager 2008-2013
• Responsible for the marketing and messaging of infrastructure solutions for the Access and Transport business unit of ARRIS, a global communications technology company specializing in the design, engineering and supply.
• Creation of robust value propositions for 4 product lines that make up hardware and software solutions for cable operators, highlighting new revenue streams while decreasing CAPEX, OPEX, physical footprint and.
• Developed and marketed sales tools to support these solutions, including product flyers, sales presentations, competitive analyses, SWOT analyses and product launch plans, using various digital platforms
• Responsible for market research and monitoring industry trends as they pertain to the Access and Transport space
• Active participant in corporate initiatives

Windsor Locks, CT

• Marketing Manager 2005-2008
• Researched possible global opportunities, analyzed and created marketing strategies and tactics for this European manufacturer of rolled goods used in the medical, infusion, building, wallcover, automotive and personal.
• Mentored a global team of six product line marketing and communication managers. Trained the team in the use of tools such as portfolio analysis, product positioning and pricing strategy in order to effectively and.
• Developed and coordinated a consistent global approach for all communications efforts such as branding, media placement, promotional tools (brochures, internet/intranet, trade shows) and pre and post trade show follow.
• Created information sharing platform that held competitor information, market research reports, news feeds of specific interest, training presentations and innovation projects.
• Trained global sales, marketing and corporate functions in the use of marketing as a tool for business growth.

Meriden, CT

• Marketed and managed existing product line for this 500MM USD manufacturer of filtration and fluid treatment products for commercial and residential markets.
• Called on key accounts and worked with sales to define existing and intangible customer needs. Developed and implemented a brand consolidation strategy for the purpose of properly marketing water treatment products.
• Called on foodservice key customers, both OEM and national accounts, to present new products and programs for their specific needs. Supported the accelerated growth of the foodservice division from 7MM in 1997 to 19MM.
• Developed product, program and training presentations on water filtration and treatment products, presented internationally, nationally and internally
• Designed and managed advertising and promotional plans to gain company visibility and aid in the launch of new products and programs
• Developed trade show plans as well as managing and participating in the shows themselves. Used these as miniature beta tests to collect customer feedback on product and literature prototypesKEY ACCOMPLISHMENTS

North Haven, CT

Achieved a yearly million dollar quota from the sales of Scotsman commercial ice equipment within the state of CT. Responsible for managing 3rd party sales/service dealers, including sales training and joint customer calls. Developed and implemented quarterly and yearly incentive programs, leasing programs and service contracts. Taylor Freezer of CT was.

Bs, Marketing, 3.8 Overall

Studied part time at Boston University's Metropolitan College while working full time at a manufacturer's rep firm for office/commercial.

Bachelor Of Science, Business Administration And Management, Marketing