Monica Joyce Email & Phone Number

Greensboro/Winston-Salem, North Carolina Area

• Evaluate traditional and digital marketing platforms for highest ROI of marketing budget • Develop annual B2B and B2C marketing campaigns for four brands of specialty and hand tools • Analyze target markets to build marketing strategies that will most effectively reach desired audiences • Plan, coordinate and design company presence at multiple annual tradeshows across the US • Design layout and copyright of print and digital advertisements• Managed design, data transfer and development of all company websites, including e-commerce setup: www.horizon-tool.com, www.cal-vantools.com, www.allstartboost.com, www.ktpros.com • Maintain website content and updates through Wordpress • Schedule, design and distribute bi-weekly enewsletters to customer base • Build and maintain company’s social media presence and interaction for each brand

Burlington, Nc

• Uncovered and met buyer and seller client needs in the home buying and selling process• Accurately assessed home values by doing thorough analysis of homes surrounding those of sellers and homes of interest to buyers • Built database of clients to maintain strong pipeline of potential buyer and seller clients • Negotiated contract terms on behalf of my clients with real estate agents • Reviewed closing documentation for accuracy prior to closing appointments

Burlington, Nc

• Met with clients to discuss and identify their marketing objectives and budgets • Presented marketing campaign ideas to clients in response to their identified needs and objectives• Negotiated with internal parties such as designers and developers to achieve optimum campaign results • Presented creative work to clients for approval or modification• Managed client budgets, campaign costs and invoicing • Monitored accuracy and results of campaign results for follow-up reporting and analysis

Kernersville, Nc

• Lead B2B and B2C sales pipeline and generated contract revenue for regional commercial cleaning and janitorial services • Created customer centric proposals and bid packages that place company ahead of the competition• Built relationships with current and potential customers to maintain client base and generate new, contract-based business• Developed new sales structure, tools, and pipeline to better position the company for fiscal growth, including marketing materials, proposal formats, and employee training• Clients included: The Rush Fitness Complex, Gilbarco, Industries for the Blind, Hospice

Greensboro/Winston-Salem, North Carolina Area

• Managed Sales Fulfillment Team responsible for customer service interactions, marketing presentations, ad design coordination, online ad delivery, and campaign tracking and billing • Developed and fostered third-party vendor relationships for portfolio of websites to introduce new technologies in online content delivery • Implemented company’s social media strategy and maintained various social media channels. • Coordinated company tradeshows, job fairs and celebratory events • Responsible for revenue and expense budgeting, team development, and strategic planning• Built advertising database for trend reporting, sales prospecting and market share analysis • Facilitated training of recruitment website functionality and sales strategies

Develop new business for Triadcareers.com among Triad area employers through online job postings, banner advertising and other types of multimedia recruiting advertising. Coordinate site updates and improvements with in-house development team and vendor.

Provide research and analysis on market, spending and advertising trends to be included in sales presentations. Build and maintain databases of competitive media activity and trends. Design and deliver sales presentations to advertising clients.