Matthew O'Rourke Email & Phone Number

New York, Ny, Us

New Haven, Connecticut, United States

Lead all marketing across three segments: clinical care, education and research.- Develop and coordinate local and national SEO strategies for more than 1,700 physicians- Manage all digital marketing campaigns

New Haven, Connecticut, United States

Serve as the Integrated Marketing Lead for the Yale School of Medicine and it's clinical arm, Yale Medicine. Oversee the School’s marketing budget, streamline branding and messaging seamlessly across all of the school's clinical marketing campaigns.Partnered with teams and work to streamline content marketing strategy, driving site visits from a few hundred thousand to millions per month.Launched the School’s No Ordinary Doctor campaign, highlighting how Yale-driven research impacts clinical care for patients. Manage relationships with all external clients and ad agencies.

New Haven, Connecticut

I am the lead communications officer for the Department of Orthopaedics and Rehabilitation, developing and expanding the reach of its faculty research and surgery resident experiences.Developed sitewide social media strategies and voting campaigns for U.S. News & World Report's Best Hospitals list, landing Orthopedics in the Top 50 for the first time in 17 years.

New Haven, Connecticut

Manage international communications for Yale SOM and editorial strategy for the Global Network for Advanced Management. Work as the primary writer and photographer for all-things-global at Yale SOM and the Network. Collaborate with the digital team to run the Global Network's social media platforms.Developed partnerships with the Network's 30 business schools and created a regular editorial calendar for Global Network Perspectives, an online magazine focused on multinational issues facing business and policy makers. Serve as Yale's editorial lead for the Global Network for Advanced Management to develop tools that help partner schools and programs create strategic content for a multinational audience. Also traveled to six countries to help build the brand and train teams on communications strategies. Established new partnerships with media organizations, including Forbes India and GreenBiz, to increase exposure to the Network and its initiatives. Curated an international marketing and communications conference held at Yale in April 2018, with stakeholders from more than 20 global business schools.Started Global Network Connect in 2019, an online webinar series designed to bring together alumni of member schools and faculty experts in real-time across the world. Registered more than 200 active alumni participants and students for the first event.Co-authored a book chapter in 2018 with a professor from Technion, Israel Institute of Technology on global virtual teamwork.

Greater New York City Area

Served as a writer covering Yale's global initiatives, specifically the Master of Advanced Management program, and the Global Network for Advanced Management as well as its 30 member schools. Primary contact for global programs and producing editorial content for international initiatives.

Waterbury, Conn.

Served as beat reporter for the towns of Middlebury, Southbury and Seymour for the paper covering the works: government, schools, police and fires. My reporting revealed abuses into several reserve funds with no-bid contracts, chronicled the rise of an American Idol contender, and uncovered flaws in Southbury's emergency preparedness plans following a flood in March 2011. My 2007 series on student free speech practices on high school and university campuses was picked up nationally by the New York Times and led to changes in Quinnipiac University's student policies.I ran and edited the Outsider, an outdoors blog that covered a paddling trip down the 149-mile Housatonic River and to the Nepal Himalaya's Everest Base Camp among other stories following the environment and outdoor industry trends.

Washington D.C. Metro Area

Worked as an intern in the Los Angeles Times Washington Bureau. Helped and assisted in large-picture stories including the federal budget, covered hearings and events including gay families seeking entry into the White House's Annual Easter Egg Roll and a story for the Calendar arts section on repatriation issues with the Metropolitan Museum of Art.

Washington D.C. Metro Area

Worked as a Washington reporting intern for the Los Angeles Times, Cape Cod Times and Worcester Telegram & Gazette. Covered policy events with a local focus including a Nuclear Regulatory Commission ruling for a Massaschusetts power plant and researched/wrote an enterprise feature on Rep. James P. McGovern's privately paid foreign travel.

Executive Mba, Business Administration And Management, General

Bachelor'S, Journalism, Anthropology, 3.91

Activities and Societies: Phi Beta Kappa,Tau Kappa Gamma, Massachusetts Daily Collegian, UMass DrumlineGraduated summa cum laude. Worked.

Political Reporting Certificate, Journalism