At Nayyer Industries, I led a comprehensive digital transformation, revitalizing the brand and significantly boosting its e-commerce performance. My role involved developing a responsive corporate website, transitioning to a Shopify platform, and managing the launch of over 400 products. I also implemented targeted social media campaigns and streamlined supply chain processes, achieving notable sales growth and enhancing customer retention.Key Achievements:- Brand Revival & Market Positioning: Re-established Nayyer Industries as a leading B2C market leader in the rugs and carpets sector across Pakistan.- Website Development & Product Launch: Developed a responsive corporate website and transitioned to a Shopify platform, resulting in a significant increase in B2B leads and sales.- Sales Growth & Content Strategy: Achieved monthly sales over $50,000 with organic SEO and paid advertising strategies, reaching an ROAS of up to 47x.- Operational Excellence: Streamlined supply chain processes, enhancing logistics efficiency and supporting new product initiatives.- Innovative Product Design & Marketing Initiatives: Spearheaded the design and marketing of unique carpet and rug designs, introducing visual mock-ups that enhanced product presentation and increased sales.

As an entrepreneur, my journey in the digital landscape began with social media management and rapidly evolved into the creation of an AI-enhanced comprehensive digital agency. Over time, I've accumulated a wealth of experiences and expertise that span every facet of the industry.In my role as a digital visionary, I've orchestrated and led diverse teams, collaborating with clients across various industries and geographies. I've also provided consulting services to governmental bodies in Punjab and Sindh, contributing to impactful digital initiatives. Additionally, I've served as a recognized creative vendor for the World Bank in Pakistan.While my journey originated in social media, my agency now offers a full suite of services that rival larger agencies, providing end-to-end solutions for clients' digital needs. We're on the cusp of an exciting future, strategically focusing on integrating AI into our services to remain at the forefront of industry trends.Throughout my career, I've thrived on opportunities to learn, adapt, and innovate. The digital realm is dynamic, and success hinges on staying ahead of the curve. As I look ahead, I'm eager to embrace the challenges and prospects that await, as my journey continues to unfold with limitless potential.

Lit+School was established to help individuals worldwide attain a decent income during the COVID-19 pandemic by teaching essential graphic design and Shopify skills. Our mission was to positively impact people by enabling them to work from home.Responsibilities and Achievements:- Designed and Conducted Courses: Created and delivered 2-week intensive crash courses in graphic design and Shopify e-commerce, each consisting of 8 classes (2 hours each) for over 1200 students across all 7 continents.- High Engagement and Satisfaction: Maintained a 95% female enrollment rate, with students including recent graduates, newly married women, and new mothers.- Career Advancement: Successfully guided 30% of students to pursue careers in their newly acquired skills, including a notable success story of a student hired as a graphic designer at Spotify in London.- Inclusive Teaching Model: Offered free courses to 2-3 students per batch who were unable to pay, ensuring equal learning opportunities.- Community Building: Fostered a supportive learning environment through introductory ice-breaker sessions and dedicated WhatsApp groups for continuous engagement and support.- Marketing and Enrollment: Effectively managed marketing campaigns on Instagram, resulting in consistent enrollment and global reach. Collaborated with influencers to amplify course visibility.- Recognition and Impact: Earned a global reputation as "Sir Omer," known for high-quality graphic design education and significant positive impact on students' lives.Key Metrics:- Total Students Taught: 1200+- Female Students: 95%- Continents Covered: 7- Career Pursuit Rate: 30%- Notable Success: Student hired at Spotify, London

At Outclass Learning Services, I spearheaded the development of a scalable LMS architecture using the MERN stack, ensuring high performance and maintainability. My strategic approach focused on designing and implementing essential LMS features, including user registration, course management, and dynamic admin dashboards. I led the cloud deployment on AWS, optimizing for performance, security, and reliability, and significantly enhanced user satisfaction through intuitive UI/UX design. Additionally, I provided comprehensive training and ongoing support to ensure effective platform use.Key Achievements:- System Design & Development: Developed essential LMS features, including user registration, course management, and dynamic admin dashboards.- Cloud Deployment: Deployed the LMS on AWS, optimizing for performance, security, and reliability.- User Engagement: Enhanced user satisfaction and platform usability through intuitive UI/UX design.- Training & Support: Conducted training sessions and provided ongoing support to ensure effective platform use.

At Maple Leaf Cement, I played a pivotal role in brand development and campaign management. I developed dealer (distributors/wholesellers) engagement initiatives, designed brand identities, and managed event branding, significantly increasing dealer loyalty and product engagement. My efforts in product launch and packaging design, as well as internal and logistics branding, helped enhance the brand's visibility and stakeholder engagement.Key Achievements:- Brand Development and Campaign Management: Executed dealer engagement campaigns and designed branded stationery and luxury gift items, significantly increasing dealer loyalty.- Event Branding: Managed branding for annual sports events, fostering community engagement and enhancing brand loyalty.- Product Launch and Packaging Design: Created the entire brand identity for the Wall Coat product line, including packaging that effectively communicated product benefits.- Internal and Logistic Branding: Produced a quarterly magazine for the HR department and developed a unique truck art-based identity for a logistics facility, improving brand engagement and worker satisfaction.

Building & executing a creative strategy to support the economic transformation initiative for Gilgit-Baltistan (ETI-GB)

ODS is an Architectural house under the Litplus umbrella

Building & executing a creative strategy to support Ease of Doing Business Punjab (EoDB Punjab)

Responsible for leading and developing a member base of 170 individuals hailing from Lahore, Gujranwala and Multan with regards to branding, communications and promotions.Established an organization wide branding marketing and communication processes for Members, Brand Ambassadors and International Interns.

Generated content/artworks for mobile app, social media, website and internal branding of bookme.pk

Learned the internal processes of an advertising & marketing agency along with creating brand guidelines and visual identities for multiple clients.

Updated and implemented the technology turnover model from 6 years to 4 years resulting in cutting 30% cost annually.

Worked in direct customer contact and was responsible to expand specific product sales.