Kwan Ho Mok Email & Phone Number

Hong Kong Sar

- Plan and deliver the marcom strategy and master assets in accordance to the product roadmap for category- Ensure marcom assets are aligned with the needs of the business leaders and market requirements, comply with brand guidelines, and accurately and compellingly communicate the products- Managing external brand building communications, establishing the brand positioning and building brand loyalty amongst both consumers and trade- Responsible for the timely delivery of master marcom assets to meet product launch dates- Plan, manage and deliver major brand campaigns and other marcom initiatives that build the consumer brand- Ensure brand compliance of local/regional marcom materials around the world- Manage external vendors and suppliers, negotiate prices and is responsible for providing clear and effective briefings and instruction

Hong Kong Sar

- Coordinate with clients, agencies, partners and internal parties to execute marketing programs to achieve campaign objectives- Plan and implement various campaigns based on seasonal or content driven themes - Monitor and optimize results from various marketing channels such as social media, KOL, media, mobile, etc.- Analyze results of campaigns and create reports- Handle partner inquiries, issues and concerns as needed- Conduct marketing research for better understanding of the industry environment and competition

Hong Kong Sar

- Assist the formulation of overall sales and marketing strategy and direction- Organize marketing events and conduct event management- Promote and present new marketing activities to the agents- Research and analyze latest market situation and fruit related information- Liaise with the in-house design team to generate creative marketing materials

Hong Kong Sar

- Execute digital acquisition implementation plan to meet KPIs- Manage, analyze and monitor the performance in different digital media platforms.- Explore and recommend new ways/channels to generate sales leads- Develop “actionable” insight based on digital analytics- Support website content update- Execute digital marketing strategies to sustain and build brand awareness and product promotion through social media management, online advertising, SEO/SEM, content marketing etc.

Hong Kong

- Handle the brands: Adidas (Personal Care), Bourjois (Cosmetics), Amorepacific: Ryo, FreshPOP, MeseSence (Hair Care)- Responsible for brand & product management, execute marketing and sales plan, prepare sales reports determined pricing of merchandise.- Effective communication, co-ordination with inter-departments and principle to achieve business objectives and ensure smooth workflow- Ensure effective incentive and loyalty programs for general trade & key chains. Monitored and developed visual merchandising for retail outlets- Monitor A&P expense to implement trade marketing programs to increase the sale turnover and ensure effective and efficient channels for brand expansion- Analyze sales data collect customer feedback, market intelligence, market research, competitors’ movements and prepared seasonal reports to maintain a strong competitive edge

United Kingdom

• Coordinate with client and teammates to exploit the most suitable target group by segmentation, market information• Conducting and organizing market research by utilizing market research tools; Focus Group, Personal interviews, Survey and secondary research• Implement budgeting to establish effective incentive scheme; Cash incentives, Gift card and lucky draw• Analyse research data to provide market insight and suggest corresponding actions to create potential value to client

Hong Kong

• Ensure inventories organised• Delivery everyday packing lists

Hong Kong

• Communicated with clients to update the progress of their applications• Assisted in categorizing

Hong Kong

• Supporting daily operation by recommending and selling products