Philip M. Email & Phone Number

San Mateo, California, United States

San Mateo, California, Us

● Strategic and Global Marketing● Channel Management and Campaign Automation● Lifecycle Strategy and UI Redesign● Technical Development and Data Integrity● Data-Driven Optimization - A/B Testing● Agile Leader / Scrum Master

● Lifecycle Planning & Strategic Marketing Development● Targeted Marketing Campaign Development & Braze CRM Expertise● Creation of Landing Pages & Marketing Materials Using HTML, CSS & JavaScript● Mentorship in Liquid Logic for Advanced Marketing Automation & Personalized Campaigns

Palo Alto, California, Us

Palo Alto, California, Us

Palo Alto, California, Us

*** Focused on rapid development of web applications and analytic tools with excellent UI/UX in mind ***- Own and developed GREE's Analytics portal.- Created subscription service that allows users to opt-in to any email or subscription based service owned by Business Intelligence team.- Developed ETL tool to upload CSV files directly to Amazon Redshift.- Further developed and automated the data collection process for the User Acquisition team's marketing campaign data (to enable near real-time reporting).- Indexed all of Marketing team's creative assets and developed a web tool that enabled any user to search for an asset based on its width, height, or name property. (Leveraged Dropbox API)- Designed and developed multiple fully immersive KPI dashboards for one of GREE's casual games.(trend charts, color coded alerting system, data export features, etc)- Created web tool that surfaces data used to create Facebook lookalike campaigns and email marketing campaigns.- Designed and developed a suite of self-serve tools designed to automate a variety tasks handled by Finance, Marketing, Product, and Business Intelligence teams.- Experience using PHP framework Laravel in conjunction with jQuery and Bootstrap for developing web apps.

- Redesigned Marketing team's excel-based internal reporting dashboard, scaled it for expansion and optimized it to run more efficiently with more features.- Refined data collection process through API integration with advertising networks and programmatic processing of CSV files. Reduced data collection time by 70%.- Collaborated with data engineer to migrate all Marketing data to a MySQL database.

GREE takes gaming to the next level by inviting the entire world to come play. Founded on the belief that a connected world is a better one, we're passionate about bringing players together, using the universal language of fun.∙Gathered and compiled marketing data from all advertising networks used by User Acquisition and Product Marketing teams on a daily basis.∙Used said data to create a variety of reports at various angles to monitor install volumes and spending patterns and also visualize CTR/CVR trends. E.g. At the adnetwork level, creative(adgroup) level, product (game/device) level, etc.∙Prepared Marketing team's kpi deck for weekly and monthly internal board meetings.

San Francisco, Us

Craigslist is a classified advertisements website with sections devoted to jobs, housing, personals, for sale, items wanted, services, community, gigs, résumés, and discussion forums∙Fielded 75+ calls and 300+ emails per day to troubleshoot and resolve customer inquiries.∙Managed mailroom and delivery of invoices.∙Documented and filed chargebacks.