After Graduating in Bachelor in Management Studies specalizing in Marketing from Bombay University. He did Post Graduation in Mass Communication from Symbiosis Pune. He had campus placement in Genesis Burson-Marsteller (Public Relations) Co. wherein he worked for three years. While working he also finished his M.Com.from Mumbai UniversityIn 2007 he resigned from this company and started on his own as independent Consultant in Public Relations specializing in Social Media Marketing and New Media Digital practicesIn early 2009 formed his own company by the name of Avignyata Inc. and is full time consultant in Social Media Marketing having Corporate and MNC clients on retainer and project.He has passion for teaching and training, hence he is also regular visiting faculty for the subject in Public Relations for Graduation and Post Graduation Media and management courses for H.R.College, K.C.College, Xavier College, MMK College and SNDT University. His own little way of giving back to the society.He wants to do PhD. in Communications and foresees his company to be pioneer in Social Media Marketing in India, and recently completed the Advanced Program in Artificial Intelligence Powered Marketing from IIM Calcutta. Specialties: social media marketing, communication, conversation marketing, web influence, social media monitoring, social network profiling, multimedia marketing, social content creation, communication, public relations, media relations, digital marketing, mobile application development, entrepreneurship, digital marketing, artificial intelligence