Managed the development and completion of digital initiatives for client’s North American division. Digital elements included display advertising units, social media, integrated media programs, mobile executions, online sweepstakes, and emerging digital technologies.Supervised website transition to agency and managed ongoing maintenance and developments, including a new French Canadian site. Developed the website update process for clients and internal departments' use in phones launches and support updates.

Managed Toyota’s online consumer news site by developing content strategy and communication schedules. Ensured proper integration of creative campaigns with Toyota departments and partner agencies with monthly articles, banners, consumer surveys, and email blasts.

Managed the development and production of interactive and print CRM executions for vehicle launches and sustaining sales programs.

Worked with senior account management team to execute CRM email and direct mail tactics for vehicle launches, sales events, and owner loyalty programs.

Handled the day-to-day management tasks for account team including creative concept approvals, copy edits, legal reviews, project estimates, mechanicals, and provided project updates to clients and interagency departments.

Assisted Nissan and Infiniti teams with administrative tasks including set up meetings, updated status reports, routed production estimates, and sent materials to vendors and clients.