Owning and managing the Growth Systems strategy, including marketing automation software, outbound prospecting tools, sales engagement platforms, data enrichment tools, and other growth tools.Collaborating with the Revenue Systems, Product, and Data teams to develop a system architecture that supports revenue growth, enhances customer experience, improves team efficiency, and generates valuable insights.Overseeing, scoping, and architecting the development of scalable solutions for that can meet the evolving needs of the business, while also being easy to repeat and maintain.Managing vendor relationships, including selection, onboarding, implementation, and use of core growth systems across functions. Collaborating cross-functionally to remove obstacles, reduce technology bloat, and establish improved processes that support scalability while reducing complexity.Managing operations and processes of core growth systems (including lead management, data enrichment flows, outbound prospecting, and data governance, GDPR compliance) to enhance efficiency, productivity, and data integrity across the revenue organization.Thought leader for the team, thinking creatively, challenging conventions, and bringing innovative ideas to the table. Providing strategic insight to the team to help them make informed decisions and anticipate potential future challenges.Mentor to colleagues across Sales Operations, Data and Performance Marketing providing strategic guidance, program-level templates, training and documentation.

Trusted Sales, SDR, GTM partner using data analysis, cross-functional alignment, strategic direction, process building, and solution implementation to optimize lead-to-revenueTechnical admin and vendor relationship owner for revenue tech stackProject manager, individual contributor for multiple large-scale technical migration projectsPartner to GTM teams, optimizing Lead to Revenue by uncovering insights, making recommendations, implementing strategic solutions Operationalized inbound, outbound, field marketing processes, workflows, technology Leader of cross functional strategic projects; including scope, implementation/refining, and measuring impact (scoring, routing, enrichment, territory planning, account allocation + more)

Trusted Sales, SDR, GTM partner using data analysis, cross-functional alignment, strategic direction, process building, and solution implementation to optimize lead-to-revenueBringing strategic and operational go-to-market objectives to life by translating business requirements into technical solutions Technical admin and vendor relationship owner for revenue tech stackPartner to GTM teams, optimizing Lead to Revenue by uncovering insights, making recommendations, and implementing strategic solutions Leader of cross functional strategic projects; including scope, implementation/refining, and measuring impact (scoring, routing, enrichment, ICP alignment, tech stack evaluation and implementation, etc)Admin of revenue tech stack; managed vendor relationships and collaborated with other go-to-market teams to ensure alignment on implementation, processes, metrics, and strategy

Supported the scale from 3-60 global, remote SDRs in less than 6 monthsProject manager, individual contributor for multiple major migration projects (Outplay > Outreach, Chili Piper > LeanData BookIt, HubSpot > Salesforce)Admin of revenue tech stack; managed vendor relationships and collaborated with other go-to-market teams to ensure alignment on implementation, processes, metrics, and strategyOperationalized inbound, outbound, field marketing processes, workflows, technology Continuously iterated and developed SDR, sales, marketing, partner processes/automation

Trusted strategic advisor to Marketing, Sales, Business Systems leaders, supporting operational execution at scale through IPO and multiple acquisitionsManaged vendor and consultant relationshipsPrimary admin of Marketing and SDR tech stackSupported global marketing and sales development organization by building repeatable marketing programs and processes from intake to execution

Identified opportunities to streamline processes, improve systems and alignment, enable and train; with the intent to support profitable and efficient growth across the global sales development team Supported the Sales Leadership teams with key business decisions, while executing rollouts of global projects

Defined, lead, and scaled an entirely remote, global, hybrid SDR team Established best practices documentation, onboarding programs, and SDR playbooksImplemented and administrator for tools like Outreach, Drift, IntercomDeveloped processes and workflows to attract, engage, and convert prospectsEnd-to-end SMB sales, from lead generation to close of saleForecasting, capacity planning, defining KPIsWorked cross-functionally to establish VAR reseller and global partnership programs

Leader/coach to global business development teamEvaluated and implemented marketing technology stack improvementsStrategized to overhaul BDR and SDR onboarding and enablement programsCollaborated across functions to optimize for marketing/sales alignmentMaintained and iterated on lead flow/rules of engagement

Consistently exceeded SQL/IACV targets across US/APAC/LATAMCollaborated with Channel team and Partners to revise and reintroduce reseller operations to BDR teamEnd-to-end SMB, worked to develop new role specific to SMB successTraining and onboarding of new BDRs and channel partners

Business systemsClient acquisitionMarketing strategiesCompliance regulationIndividual and small business income tax returns.

Sales & Business enablement for multiple quick service restaurant concepts Management of strategic partnerships and cross-functional teamsIntegrated marketing campaigns (newsletters, paid digital campaigns, SEO, social media marketing, copy creation, photo styling, content strategy, in-store signage, print and digital advertising)Event planning and managementMaintenance of e-commerce and business websitesDeveloped hiring packages & training materialsCreated fluid sales materials for business catering, meal plan system, and juice programDemand generation

Project management of broker/dealer transitionCoordinated marketing communications & event planningFacilitated rebrand, website development, and company outreach strategiesWorkflow development, financial reporting, CRM administration

Scheduling, training, onboarding, front-of-house managementOpened 4 high volume stores, owned server & host trainingDeveloped website, marketing materials & training documentationEvent planning & entertainment management