Sourcing and strategically building brand partnerships with our media partners, across audio and video

- Designed and developed Spotify’s podcast advertising strategy and offering from the ground up, alongside Podcast Sales Leads. - Managed Podcast Sales team across QSR, Retail, Financial Services, and Auto Verticals, as well as Central Region teams. Supported team in managing pipelines, prospecting incoming clients, and negotiating offerings to incumbent accounts in order to meet quarterly sales goals. - Designed and launched Spotify’s Podcast Upfront Buying framework, working closely with cross functional teams to build process and reduce internal roadblocks.

Senior planner and buyer for home furnishings accountDesign media campaigns for clients to align with brand and awareness strategyCollaborate with search, social, and print teams for cross-platform integrationsCreate and present strategy decks to clients before each planning seasonManage annual budgets for clients for online media campaignsExecute, manage, and optimize online campaigns across multiple ad networks and sites Produce and present customized client facing reports on a regular basisDay to day contact with clients regarding performance and opportunityDeveloping proficiency in media tools including ComScore, Atlas, and MediaMind

Responsible for trafficking all media campaigns Create a daily spend report for internal offices to manage client spend and department revenueDay to day contact with clients regarding performance and opportunityDeveloped proficiency in several ad exchanges and online ad serversManage monthly budgets for media clients across multiple exchangesProduce customized client facing reports including a unique attribution modelEducate coworkers in media trafficking and reportingIncrease revenue with new optimization and spend tactics for clientsAssist in creating trafficking processes for the media departmentDesign media plans for clients across multiple verticals

Conducted research for a vast number of clientsAssisted in brand development process for clientsParticipated in brand definition brainstorming and brand identity ideation

Specialty retailer focused on technical clothing for yoga, dancing, running, and other sports with over 100 locations; Part of sales team that achieved second highest sales in companyLed and organized tri-campus recruitment projectEngaged in several marketing efforts geared toward community development

Was part of ABC News's Polling Unit. Wrote several Consumer Confidence Reports, published weekly. Helped to construct polls and organize data after collected.