Mollie Dean Email and Phone Number

•Expanded customer acquisition channels and surpassed annualized revenue target.•Introduced new strategic partnerships that helped surpass growth targets by 110%.•Diversified the sales portfolio by continuously building out a pipeline of channel partner leads, negotiating varying acquisition costs, and targeting key growth partners.•Encouraged and collaborated with Engineering to launch an internal Partner API to streamline the sales operations processes and expedite the rate at which we can onboard sales partners.•Responsible for managing the Sales budget and regularly reporting to Finance to ensure on track CTA, gross margin, and provided insights on mitigating overall market exposure/risk to properly scale the business.•Facilitated the creation of proposals and prioritization of sales contract agreements that accounted for 75% of overall sales growth.

•As project manager, led the launch of a new CRM system (HubSpot) that increased CX capabilities and improved customer resolution time by 47% with issue tracking, service tickets, knowledge base FAQ and self-help tools.•Leveraged new SaaS platform to implement workflow automation to advance business operations such as required regulatory notices, campaign management tools, and pricing updates.•Responsible for analyzing customer surveys to drive improvements to product and service satisfaction as well as key engagement initiatives.•Researched and developed various acquisition and retention strategies by creating segmented customer journeys, pulling insights from reports and incorporating targeted offers that improved the customer retention rate by 63%.•Managed and mentored the customer support team by hosting reoccurring trainings, boosted group morale with virtual team building events, promoting and enabling self-sufficiency, and motivating the group by introducing performance evaluations.

•Worked to provide a cohesive and consistent digital marketing presence to promote company positioning with targeted campaigns, launching strategic partnerships, and increasing overall site traffic with blog content and SEO/SEM strategies.•Collaborated with customer care team to determine key customer touchpoints, worked to build a better customer rapport and enhance the overall customer experience beyond the initial point of sale. •Responsible for the creation and implementation of SEM campaigns, digital ads, email campaigns, website enhancements and incentive offer programs.•Maintained social media accounts and owned the publishing schedule to create relevant and engaging content that increased overall social following by 289%.•Established and presented monthly performance metrics to the ELT on ROI, conversion rates, and other KPIs for all SEO/Digital Marketing efforts.•Provided sales support for internal and third-party sales teams by developing marketing materials, creating meaningful content and advertising strategies to help improve the customer conversion rate by 59%.

•Evaluated and successfully reprioritized the product suite to enable the sales teams to surpass the annual sales target by over 50%.•Helped to progress and strengthen the direct sales teams by achieving a 15% increase in productivity through targeting training and development.•Standardized and maintained customer facing documents to ensure compliance with the Public Utilities Commission and updated accordingly with new product rollouts.•Established new training requirements for customer care team, monitored third-party verifications for quality assurance, and worked closely with team leads to ensure brand standards were being upheld and customer service expectations were being met.•Served as the frontline for customer service escalations and the company liaison for disputes and/or complaints.

•Independently supported new marketing channels and partner affiliations with the development of partner pages, maintaining contractual obligations related to commissions, and tracking sales.•Orchestrated corporate re-branding initiative, including the creation of a new logo, website, marketing materials, internal and external messaging, and assisted with website testing and deployment alongside IT.•Persuaded management to allow ownership of social media accounts to create meaningful content, serve as an avenue for customer support, and start expanding company’s digital footprint with various marketing tactics.•Continually sought opportunities to penetrate the market in a cost-effective manner with co-branding opportunities, tradeshow/marketing events, affinity partnerships and local non-profits.

•Identified and managed the recruitment of hotels, restaurants, and vendors to expand client portfolio and succeeded in increasing charitable funds by over $70,000.•Planned and implemented the “Culinaria 5K Wine & Beer Run” first-ever Race Expo by directing event logistics such as registration and set-up, travel, booths, VIP guests and itineraries.•Maintained in-depth project plans including detailed Excel workbooks with continually updated task lists, contact lists, deadlines, and budgets.•Leveraged out-of-the-box thinking to improve project excellence, expand customer base, and drive repeat business.