Mollie Lambert Pardue Email & Phone Number

Burlington, NC

• Lead a multi-channel digital marketing strategy, including social media, web, SEO/SEM, affiliate, email, and display advertising campaigns.
• Manage relationships with outside marketing and creative agency partners.
• Manage social media team and align social media efforts with larger digital programs.
• Collaborate with cross-functional teams to build customer relationships and drive sales.
• Oversee deployment of regular email campaigns and website content to continually engage target audiences.
• Manage channel budgets and performance KPIs for digital marketing initiatives.

Burlington, NC

Developed and gave presentations to internal and external audiences on marketing programs.Oversaw content developed for marketing to ensure consistent tone and messaging.Managed social media for company accounts.

Burlington, NC

Wrote copy for marketing communications such as brochures, websites and social media.Oversaw company social media channels on a daily basis, developing content and interacting with followers.Developed email marketing system for both internal and external communications.

Build websites using HTMLResearch media strategiesDesign Web pages

Wrote copy for newscastShadowed reporters in the fieldLearned Avid editing software

Line-produced North Carolina NowLine-produced Newsmaker interviewsWrote copy and voice-overBooked guests for the showEdited video for the show using Final Cut ProPitched news storiesGathered information for VO and SOT from fieldShadowed reporters in the field

Wrote press releases for online news siteCreated media lists of potential journals for World Diabetes DayCompiled media list of every World Diabetes Day mention in the mediaHelped run the company's online shop

Wrote press releases and articles for the on line news site Developed designs for Web pages Aided with photography, videography, and video editing Conducted research for the Web site Edited publications

M.A., Interactive Media

B.A., Communications