- Maintains relationship with and meets Digital Marketing requests for up to six brands within the organization (JHEA, JH Ranch, JH Outback, Scott River Lodge, JH Generosity, and JH Intercession).- Designs, produces, and manages interactive online content, including email templates, social media, and promotional artwork using Adobe Photoshop, InDesign, and Illustrator for all six brands.- Serves as Marketing Manager for JH Outback by providing marketing support to 16+ cities and communicating with city leadership teams. (Creates emails event cards, digital flyers, posters, social media graphics, and business cards through InDesign.) Created and manages Marketing Resource Webpage via Squarespace- Manages email network of over 27,000 contacts using Stripo and Mailchimp.- Manages and maintains JHEA email approval and execution.- Updates five different websites with any copy or design changes via WordPress/Elementor.- Produces, manages and schedules social media content and engagement.- Manages and maintains company-wide communication calendar.- Oversees paid social media campaigns and ad analytics.- Collaborates with the marketing and communication teams to ensure that all designs align with the brand image, while also meeting usability and website standards.- Reviews product positioning and online marketing content to identify room for improvement.- Provides guidance on the aesthetic for campaigns, projects, and promotional events.

- Managed, maintained, designed and developed strategic content for a variety of accounts on multiple social media platforms in the construction, law, lifestyle, and retail industry.- Managed social media engagement and messages for a variety of clients with a combined 47,000 followers via Facebook Business Suite. - Scheduled monthly social media content for multiple clients via Hootsuite.- Designed content, visuals, and cover photos for numerous clients across numerous social media platforms (Facebook, Twitter, Instagram, LinkedIn) in the Law, Construction, and Retail Industry via Canva.- Researched up-and-coming media trends for clients and presented marketing campaigns to further brand awareness.- Monitored online client presences/perceptions.- Wrote drafts of press releases, newsletters and media pitches.- Assisted with press release distribution and media outreach.

- Spearheaded planning process of fundraiser events for a local nonprofit that empowered pregnant and parenting students at Auburn University to have their education and their baby by providing housing, support and community- Oversaw 2021 Fall Fundraiser with numerous vendors and as many as 150 guests that raised over $43,000 through corporate sponsorships and donor relationships.- Developed and maintained effective budget while creating relationships with vendors and businesses to have over $20,000 of services for the event donated.- Oversaw strategic communication plan with vendors, corporate sponsors, volunteers, and attendees- Produced reports, spreadsheets and trend forecasts to enhance planning and decison-making processes.- Recruited and trained over 40 volunteers and directed run of events/event set up- Designed and produced email templates, promotional materials, and content via Canva- Managed and maintained email communication with network of over 8,000 contacts via MailChimp

- Worked under the Assistant Director of Marketing and contributed to various fan engagement, social media, and digital marketing projects alongside other virtual interns.- Met weekly to hear from professionals in athletic departments across the country.

- Collaborated and promoted with other Instagram accounts to increase following- Assisted with increasing exposure of the brand and creative brainstorming for marketing ideas- Managed social media account by interacting with over 20,000 followers via comments and direct messages- Increased following and brand awareness by 4,000 followers

- Was a part of the launch of the first student-run Public Relations Agency on Auburn University's campus - The Oaks Agency vision is to create opportunities for students to develop strong public relations skills by building relationships with real-world clients.- Was on Executive Team and oversaw the Administrative and Financial Committee of 15 members.- The Administrative and Finance Committee is responsible for creating and maintaining client contracts, checklists and worksheets, while also attending meetings with clients. We handled all agency paperwork and kept track of the face value of the agency’s work.

- Created and managed Instagram, Facebook, and Twitter accounts for one of the top amateur baseball tournaments in the country.- Crafted visual designs and brand messaging elements for consistency across social media platforms.- Updated social media accounts daily with scores and important updates via Instagram stories.- Designed and produced social media content, promotional materials, and graphics via Canva.- Scheduled social media posts via Hootsuite and analyzed post interactions.- Developed and implemented strategic marketing campaigns to further the awareness of the tournaments.

- Oversaw Auburn Sigma Kappa Facebook account- Created digital content to post to followers- Tracked and analyzed social media marketing initiatives.- Verified consistency in content and tone to optimize social media accounts.