Providing strategic guidance to optimize marketing and media efforts across all digital touch points for a range of global clients. Capabilities include, but are not limited to:- Defining presence and communication strategy through a digital centric lens. - Democratizing data & digital performance to provide greater insights for learning and optimization.- Evolving media planning, execution, and optimization through an outcome focused approach and varied channel strategy. Specific focus on programmatic/biddable media.- Defining success, outlining best practices in brand playbooks, and establishing measurement & optimization processes for large organizations.- On-boarding and operationalizing marketing technology (Data Management Platforms, Marketing Cloud Solutions, Advertising Technology).- Training of internal teams to develop SMEs and operational digital teams.

- Developing global digital media strategy, planning, optimization & execution; inclusive of paid social, programmatic, display, search and online video. - Implementation and operations of Adobe Marketing Cloud – Target, Analytics, Audience Manager (DMP), and Campaign globally- Develop digital communications & channel strategy, resulting in campaigns for new product launches, activism, and brand equity.- Establishing digital measurement strategies, overseeing digital reporting and third party measurement studies.- Developing global e-commerce strategies across retailer.com, delivery.com and DTC. - Local market campaign development and executional support across North America, Europe and Asia. - Agency management and partner collaboration. - Collaboration with Unilever Ice Cream category teams and global digital teams to set best practices and strategies across Unilever.

• Connecting Paid Social, search, programmatic, and online video efforts to other marketing channels through media strategy & buying.• Driving engagement, content amplification & direct response across various social platforms.• Managing strategy and campaigns driven by consumer insight.• Applying findings in real-time optimizations through commitment testing & learning.• Educating brands around best practices.• Collaborating with other Agencies, Vendors, and Media

Planned, created, and amplified content across social to raise awareness of Profugo's global community and to drive sales for the women's entrepreneurship program. Developed and executed the yearly fundraiser.

Developed and managed corporate social media marketing strategy consisting of Facebook, Twitter, Pinterest, and their blog, Toll Talks. Continues to work on strategic strategies and future plans to further expand the growth and impact of their social platforms to influence potential buyers and create a stronger brand. Frequently writes and edits posts for the blog.

Edited about 30 posts on a weekly basis from both national and international universities checking for grammar, quality photos, correct sizing, and proper formatting of posts written about various trends spotted on college campuses before they go live on the sites.

Worked to further develop their website on WordPress along with various social media outlets. Researched competitors to understand and strategize how to get the most from social media in both the Contact Research Organizations and Functional Service Provider industries.