Molly Baker Email & Phone Number

Dayton, Oh, Us

Miamisburg, Oh, Us

As the Buildings Marketing Segment Lead, I spearheaded the development and execution of comprehensive Marketing plans that included social media, digital, print, SEO, and lead tracking strategies to support sales and client interactions. I successfully managed 13 national and regional conferences, focusing on creative message development, lead generation, and securing speaking engagements. My collaboration with the Sales team resulted in the creation of targeted assets and the execution of annual Marketing and business plans. I also designed awareness campaigns to enhance the visibility of our regional locations and developed strategies to guide clients through the brand awareness funnel, driving retention and growth. Additionally, I researched, selected, and implemented Adobe Marketo to automate and optimize our Marketing efforts.

West Chester, Oh, Us

I managed Ripplejunction.com, developing and executing a social media plan that resulted in a 12% growth in followers, an 80% increase in website traffic, and a 45% increase in sales within six months. I led a comprehensive brand refresh across all touchpoints, including online, social, offline communications, and internal branding, while designing a multi-brand architecture plan. Additionally, I successfully launched a new brand, Ripple 1992, defining its target consumer, brand look, tone, and feel. My efforts in consumer growth included digital advertisements, offline mailings, surveys, and website incentives. I also established the first-ever partnership marketing process with key licensors, setting a new standard for collaboration within the organization.

Kettering, Ohio, Us

Kettering, Ohio, Us

I taught Associate and Bachelor-level courses, including developing the first Bachelor-level courses for the school. I designed and implemented course materials, assessed student progress, and provided guidance to students. I was responsible for integrating a new digital lead generation process and developing a new project management process. Additionally, I managed the school's website, social media, and press releases, and created customer journey maps and personas. As the lead instructor for the school's National Student Advertising Competition (NSAC) team in 2018 and 2019, I guided students in applying their knowledge to real-world challenges.

Kettering, Ohio, Us

West Chester Township, Ohio, Us

I led brand marketing, advertising, and planning efforts, overseeing branding, communication message development, and brand guidance across various platforms, including national media placements. As the Trade Division Manager, I managed all program marketing elements for trade customers, developed an annual plan to revise the program, increase revenue, and grow the customer base in 2016. I also served as the lead contact between marketing and the digital team, driving e-mail strategy, and developed an annual marketing research plan. Additionally, I managed the Wine Club Program, handling all aspects from branding and consumer reach to catalog inclusion, e-mail strategy, website presence, and direct-to-consumer printed materials.

Cincinnati, Ohio, Us

I held various leadership roles at P&G in the Pet Food Category, including work on the Professional Breeder and Veterinary business and the Consumer side. I managed the digital strategy for the Eukanuba brand, assisted with the partnership with the AKC to develop the world's most prestigious dog show. Managed multiple events and served as the project manager for North American Veterinary Conferences, where we won booth of the year in 2009 and 2010. I oversaw the Iams POME influencer marketing program, which delivered the highest ROI in the company, managing an annual budget of $10MM and distributing over 10 million marketing kits. As the Puppy Category Strategy Owner, I developed winning strategies for puppy owners, including claims and product development. Additionally, I served as the Assistant Brand Manager for Iams Veterinary Formulas Prescription Diets, focusing on brand marketing, new product initiatives, and global equity management. I also managed the breeder loyalty program and oversaw a $20M budget.

Cincinnati, Oh, Us

Mba, Marketing

Ba, Public Relations - Major & Political Science - Minor