What loses more money than a stock market crash?………....An e-commerce brand that neglects its email marketing.No joke. There’s a serious pandemic right now (no, not that one!) whereby brands are dumping most of their cash into acquisition platforms like Facebook and Google without giving a second thought to their backend email automations and campaigns.And here’s the problem with that…Like a lot of brands, the hardest thing of all is balancing cash flow so that you can buy in enough stock to meet demand, pay taxes, wages, ad budget, warehouse costs, etc. To then be left with enough profit at the end of it all.And the sad reality is that a lot of brands are barely scraping by. Behind all the fancy revenue figures lay minuscule profit margins that aren’t worth shouting about.But email is the perfect counter to this.When properly executed emails increase profitability on your ads, they increase customer lifetime value (CLTV) and they drive brand loyalty that will sustain you for life.And this is exactly what a recent client of ours in the beauty industry experienced. We took their email revenue from £7,214 to £37,386 in just 30 days with zero extra ad spend.We also increased their AOV by 23% and their returning customer rate by 74%.We took them from barely being profitable to extremely healthy profits in a very short space of time.Automations are just one piece of the puzzle though, we also have campaigns we can send to different segments of our audience. Occasions like Black Friday, Christmas, Mother’s Day, Valentine’s Day etc. Or simply content on best uses of your product, an expert or customer feature… the list goes on.So if you’re reading this right now thinking: “heck, I need to dial in my email marketing and experience some of that growth!”Then you’re in the right place.Send me a message and let’s discuss how we can ninja boost your email marketing.