Molly Ferguson Email and Phone Number

Go-to-market strategy role focused on the yogurt category within Away From Home, Dollar, Discount, & Club channels.

Go-to-market strategy role focused on the yogurt category within the Away From Home, Discount, & Dollar Channels.

-Promoted the sale of Rockstar, AMP, and Muscle Milk at convenience stores, grocery stores, and military bases in the greater Austin region-Sold displays, coolers, dealer loaders, as well as place POS and increase shelf space, which led to an overall 23% increase in sales within my territory-Presented sales data, promotion information, and new product information to store managers to help grow the brands-Worked with frontline sales representatives to educate them regarding products, promotions, and primary objectives

-Manage Dannon products at the retail level for grocery stores in the greater Austin area -Increased Dannon sales within my market by consistently obtaining displays in over 80% of stores and improving ordering at store level to eliminate out of stocks and shrink-Present store level data, post promotional data, new product innovation, and national marketing/media plans to managers to increase their knowledge of yogurt sales, Dannon products, and how to further grow the category and Dannon, in particular-Serve as yogurt expert in store to inform managers, employees, and consumers about the benefits of our products and answer any Dannon or category questions-Sold 11 stand alone coolers into stores to provide secondary displays and incremental sales in the Pharmacy, Produce, Front End, and Dairy aisles

-Advised, tutored, and mentored 20 at-risk student-athletes at Indiana University to increase academic skills-Conducted research of academic and athletic success and created visual representations to be used by Athletic Director and University President-Collected information for Big Ten and NCAA awards and nominated deserving student-athletes as member of CHAMPS/Life Skills Executive Board-Managed financial aid applications for 300 student-athletes