Molly Ferrante

Molly Ferrante Email and Phone Number

Senior Marketing Automation Manager @ Southern New Hampshire University
Sebec, ME, US
Molly Ferrante's Location
Sebec, Maine, United States, United States
Molly Ferrante's Contact Details

Molly Ferrante work email

Molly Ferrante personal email

n/a
About Molly Ferrante

Molly Ferrante is a Senior Marketing Automation Manager at Southern New Hampshire University. She possess expertise in social media, hubspot, salesforce.com, dreamweaver, account management and 21 more skills. Colleagues describe her as "Within the first few weeks at CAPINC, Molly became an asset to our team taking on our entire email marketing schedule. Within her first few weeks she jumped on board rebranding and adding new email templates and A-B testing them for higher CTR. Molly has continued this trend of taking on new tasks over and over, and is in charge of CAPINC’s HubSpot workflow automation, driving our unique content to the right audiences in perfect timing to further them through the sales process. On a daily basis Molly imports and manages leads from our partners, events and live webinars into our Salesforce and manages the plethora of marketing campaigns and lead scoring. Molly has an incredible eye for detail and is phenomenal at editing copy. Since day one she has been a critical part of our marketing team and continues to help the brand grow."

Molly Ferrante's Current Company Details
Southern New Hampshire University

Southern New Hampshire University

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Senior Marketing Automation Manager
Sebec, ME, US
Molly Ferrante Work Experience Details
  • Southern New Hampshire University
    Senior Marketing Automation Manager
    Southern New Hampshire University
    Sebec, Me, Us
  • Southern New Hampshire University
    Senior Marketing Automation Manager
    Southern New Hampshire University Feb 2024 - Present
    Manchester, New Hampshire, United States
  • Southern New Hampshire University
    Marketing Automation Manager
    Southern New Hampshire University Jan 2020 - Mar 2024
    Manchester, New Hampshire
    -Design and build email communications to a wide range of student populations, including one-off sends as well as highly complex automations with decision and engagement splits-Work with SQL in Salesforce Marketing Cloud to heavily segment student audiences depending on criteria from each department-Strategize and implement optimizations for term-over-term sends, including evaluating best send times and opportunities for dynamic content-Analyze send metrics on a weekly and monthly basis and make strategic recommendations based on analysis-Collaborate on transition from Pardot to Marketing Cloud and establish B2B marketing nurtures-Troubleshoot data issues with integration of Salesforce products
  • Yankee Barn Homes
    Marketing Manager
    Yankee Barn Homes Feb 2018 - Jan 2020
    Grantham, Nh
    -Maintain website through WordPress, including updating content, creating new landing pages, and consistently updating keywords for SEO-Implement and maintain relationships with marketing vendors, including HubSpot, a third-party Google AdWords team, and a PR firm-Design and execute email marketing campaigns, including event invitations, monthly newsletters, and promotions-Create and implement automated nurturing workflows in HubSpot to continue communication check-ins with lead base -Supervise and delegate work to an assistant-Strategize with management about company goals and report back monthly metrics to them and the sales team to demonstrate progress
  • Yankee Barn Homes
    Marketing Administrator
    Yankee Barn Homes Mar 2017 - Feb 2018
    Grantham, Nh
  • Capinc
    Marketing Coordinator
    Capinc Feb 2015 - Mar 2017
    Auburn, Nh
    -CRM Management: daily use of SalesForce for lead, prospect, and contact management, marketing campaigns, reporting-Email Marketing: manage monthly email schedule, including the monthly CAPINC newsletter, REPs, webinar invites, pre-sales and seminar invites-Lead Nurturing Campaigns: create and manage nurturing automation email campaigns-Content Creation: identify holes in content library; develop and execute ideas into easy-to-digest infographic content
  • Katz Media Group
    Sales Assistant
    Katz Media Group Jul 2013 - Jul 2014
    Assist in maintaining strong and lasting relationships with our television stations and ad agencies, process paperwork for new/changing orders, file upkeep, negotiate makegoods for spots missed on contracts
  • Felix Doolittle
    Administrative Assistant
    Felix Doolittle Aug 2012 - Jun 2013
    Newton, Ma
  • W.E.B. Dubois Library
    Lc/Tc Desk
    W.E.B. Dubois Library Sep 2010 - May 2012
    Amherst, Ma
  • Russo Insurance Agency
    Customer Service
    Russo Insurance Agency Dec 2004 - Jan 2012
    Medway, Ma

Molly Ferrante Skills

Social Media Hubspot Salesforce.com Dreamweaver Account Management Sales Creative Content Creation Blogging Market Research Adobe Photoshop Advertising Lead Generation Email Template Creation Customer Relationship Management Email Newsletter Design Marketing Automation Facebook Microsoft Office Newsletter Design Marketing Social Networking Html Emails Customer Service Social Media Marketing Email Marketing Inbound Marketing

Molly Ferrante Education Details

Frequently Asked Questions about Molly Ferrante

What company does Molly Ferrante work for?

Molly Ferrante works for Southern New Hampshire University

What is Molly Ferrante's role at the current company?

Molly Ferrante's current role is Senior Marketing Automation Manager.

What is Molly Ferrante's email address?

Molly Ferrante's email address is m.****@****nhu.edu

What schools did Molly Ferrante attend?

Molly Ferrante attended University Of Massachusetts, Amherst, Medway High School.

What skills is Molly Ferrante known for?

Molly Ferrante has skills like Social Media, Hubspot, Salesforce.com, Dreamweaver, Account Management, Sales, Creative Content Creation, Blogging, Market Research, Adobe Photoshop, Advertising, Lead Generation.

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