I give a voice to Vidanta, Latin America's leading name in luxury resorts. As the Senior Editor, I oversee a team of freelancers writers and proofreaders to produce and guide content and copy strategy for all Vidanta brand collateral, including direct mail, email, blog content, digital marketing materials, websites, sales tools, and on-resort communications. I'm also leading the branding and communication plan for The Parks, a first-of-its-kind immersive entertainment park currently under construction in Puerto Vallarta, as well as several other soon-to-launch projects and new brands.

Collaboratively developed and executed copy for a variety of marketing channels, including in-store, print, website, email, and events.

Strategized and executed innovative copy for Latin America's leading resort developer. Marketing materials created spanned from email, websites, on-resort materials, billboards, ads, direct mail, video, and special cross-channel projects, including a successful member reactivation campaign.

Oversaw production of all visual merchandising of product by:-Managed the needs of the Merchandise Creative Team (25 + individuals), including Merch Copywriters, Photographers, Stylists, Retouchers, and Video Producers-Ensured that creative is executed in a timely manner to meet aggressive product launch goals while still leveraging the brand voice and feel in a thoughtful, cohesive way-Strategized expansion of brand vision through increased video and vintage presence, and ever-evolving writing and photo creative

-Oversaw production of creative descriptions for all product launched on site.-Documented and cemented brand voice through team policies and style guide.-Promoted brand-upholding marketing initiatives through product copy.-Evolved team processes to accommodate ever-growing product load and diversification of merchandise categories. -Edited copy to meet site grammatical and style standards without sacrificing creativity or unique brand proposition. -Advocated brand while teaching communication and writing skills by holding workshops and classes at local schools and non-profit organizations.

-Delivered creative product descriptions against aggressive weekly product launch goals. -Upheld brand voice through striking and stimulating banner, newsletter, and site feature copy.-Established processes to streamline efficiency of product-focused creative team.

-Wrote copy for in-store signage, billboards, catalogues, newsletters, direct mail, in-store collateral, ads, advertorials, and radio and television scripts-Created and maintained internal brand style guide