MarketingLeads and supervises Marketing team members and all marketing-related vendor relationshipsDevelops and executes annual Marketing Plan and budgetDevelops and executes PR and Media strategyOversees project/team management, strategic content creation, and execution of: Social Media, Graphic, Design, Website, PR, Advertising, Donations, Trades, SponsorshipsCollaboratively strategizes long range beer planning across departmentsWorks with Leadership Team, Production, and Sales and associated vendors to develop new beer products, packaging, pricing, distribution and promotionWorks with Guest Experience Director to ensure that the Tasting Room is the best marketing tool Highland has – from tour, to merch, to presentation of space, brand personality, and BEEREnsures brand standards are met across distribution footprintDevelops strategy and oversees creation of all multi-media - video, social media, digital, printSeeks out ways to measure and enhance brand relevance (Nielsen studies, surveys, market research, etc.)Creates and maintains calendar of events and deadlines to organize across departmentsPromotes and collaboratively plans beer releases and other onsite events, and ensures complianceSales SupportOversees creation of all sales tools, POS, print and digital assets Elicits sales input regularlyWorks collaboratively with sales on new product launches across distribution footprintDevelops special sales programming as neededGenerates and manages database of UPC’s for all productsOversees maintenance of Distributor Resource site Oversees distributor eNewsletters Qualitative market work: At least 2x/year travels with sales team, outside of WNC. Trip can include sampling, beer release events, distributor interaction, and sell-withs

Manage merchandise, including creating, ordering, maintaining inventories and presentation. Also responsible for POP (point of purchase) merchandisingCoordinate all festivals, with particular emphasis on festivals within a two- to four-hour radius of WNC – includes event calendar and staffing, event assessment, requests, jockey box fleet management and maintenance, and follow upManage all social media, press releases, and onsite event marketingSales support in the form of marketing materials, creation and management of POP items, and event promotion.

Blooming Twig Books is an independent publisher of “books that matter” based out of New York that releases 20-30 titles annually. •Created and implemented marketing strategies for recruiting new clients.•Project manager for some of the highest paying clients.•Responsible for scheduling TV and radio interviews.•Scheduled and planed book signings and speaking events.•Wrote press releases and pitches.•Managed all social media, including but not limited to: blogging, facebook and Twitter.

ClearTrain is a company that creates internal training programs for companies utilizing the increased retention rates and decreased costs of e-learning. •Oversee three interns who are responsible for creating PowerPoints that are demonstrative of clients’ learning objectives. •Ensure highest quality of work from interns to ensure customer satisfaction.•Take intern created PowerPoints and turn them into online learning modules using Articulate software. •Assist with integrating good graphic design principles into new and existing PowerPoints.•Work to understand what each client is looking to obtain from internal training and cater to their individual and diverse needs.

Asheville Radio Group is a full-service media company, operating broadcast radio, internet radio, as well as web and email marketing services in Asheville, NC. •Assisted in the planning an execution of events, some with over 800 guests.•Ensured that events are set up correctly and on time.•Photographed events and shows.•Promoted events to ensure maximum attendance via traditional and online mediums.•Participated in list building for improved promotion of events via contests and give-aways

The Bob Moog Foundation is a non-profit that was established by Moog’s family in order to preserve and carry on the inventor’s legacy. Their mission is to inspire and educate people of all ages through the intersection of science and music. •Collaborated with other volunteers for the successful set up and execution of events in the Moogplex over the three day course of Moogfest.•Responsible for setting up credit card system for the foundation during Moogfest, a three day music festival that brought in over 10, 000 people to Asheville and raised more than $20,000 for the foundation. •Assisted the Director, Michelle Moog, with daily functions.•Helped to obtain necessary legal documents, such as a Solicitation License.

Fleet Landing is one of the most popular restaurants in the Charleston area. Its unique décor and location coupled with a dedicated staff make it a popular destination for tourists and locals looking for lunch or dinner.•Created a welcoming environment for customers of all cultures and backgrounds.•Assisted in smooth restaurant flow while handling 300 or more customers daily.•Maintained an efficient balance between walk-in guests and reservations to maximize total number of customers.•As one of the most experienced hostesses I trained seven new hosts/hostesses.•Assisted management and coworkers in communicating with Spanish speaking employees.

It is the original creator of Sweet Tea Vodka, whose flavor has rapidly grown in popularity around the United States.Participated in marketing events, event planning, and in making target market decisions.Assisted with expansion into new states by researching local laws, finding new accounts, and training new interns. Expanded customer base through point of sale blasts and cold calls to local bars, restaurants and package stores.