Molly M. Email & Phone Number

Charleston, Sc, Us

Charleston, Sc, Us

Currently working on freelance projects that support marketing firms in their efforts to understand the competitive landscape of their clients' brands through intensive research and insightful observations, as well as providing strategic planning and masterful data storytelling to share with stakeholders.

New Orleans, La, Us

At Roux Advertising (formerly Morgan and Co.), I have created and managed omni-channel media strategies for The Historic New Orleans Collection and led research-driven campaigns for Credit Human Credit Union and New Orleans Public Schools Early Learning and Childcare enrollment campaign, setting benchmarks for future success.

New Orleans, Louisiana, Us

As an Account Director at Trumpet Advertising, I managed key client relationships for organizations like New Orleans Regional Transit Authority, Audubon Nature Institute, Louisiana Department of Health's Quit with Us Louisiana smoking cessation initiative, and Coalition for Coastal Restoration.

Bethesda, Md, Us

Baton Rouge, Louisiana, Us

As a key member of a marketing team of three reporting to the Vice President of Marketing, with oversight of an annual budget of $650K, I monitored and maintained compliance, quality assurance, key performance indicators (KPIs) and other analytical data points, as well as contract updates and renewals adhering to mutually agreed upon timelines; maintained CRM funnel through identification and qualification of new opportunities; created content and graphic design for all in-house collateral; spearheaded advertising agency and vendor relationships; provided collaborative support and leadership of business development, branch managers, digital delivery, and human resources teams; worked directly with the CEO on public relations, crisis management and communication strategies; recognized for excellence in marketing with a Credit Union National Association (CUNA) Diamond Awards, and Louisiana Credit Union League (LCUL) Marketing Awards in 2019 and 2020.

In 2010, I launched my own consultancy, focusing on marketing strategies for women-owned businesses and brands that focus on supporting families in the Gulf South region. I created branding elements and strategic marketing plans for advertising agencies and business owners in the Gulf South over the span of two decades, working with ten direct clients and three advertising agencies at the height of business operations; planned and executed content for social media, digital and traditional advertising campaigns and email marketing, and provided ORM (Online Reputation Management) and SEO (Search Engine Optimization) services for multiple brands; initiated and managed networking events that provided new audience development opportunities for small business owners.

New Orleans, Louisiana, Us

Starting my career as a media buyer and planner at Peter Mayer Advertising in New Orleans, I developed a strong foundation in strategic media planning, particularly in the tourism and hospitality sectors. I played an integral role in the growth of the media department, managing the workflow and training of junior team members and media department interns.Strategic Media Planner (agency accounts included: Louisiana Office of Tourism, Community Coffee, Royal Sonesta, Chateau Sonesta, Hilton New Orleans Riverside, St. Charles Vision, Delta Queen Steamboat Co.)

Bachelor Of Arts, English

Education record