Responsible for all Consumer Experience training initiatives to regional employees and Atlanta dealers; includes new web applications in FordPass and SyncConnect technologiesDrove sales efforts of Courtesy Transportation units resulting in #4 National rank and 175% of obj. Led sales and service consumer experience performance results of 101.5% and 101.3% of obj. respectively

Managing a team of seven responsible for sales, market share, marketing, advertising, and customer satisfaction for 71 Ford dealers in Georgia, Alabama and Tennessee.Oversight of $900 million in annual wholesale-related activities.Conduct monthly business plan reviews with the team to review and assess our key metrics, review industry sales data, benchmark competitors, and track key assignments.Improved National YTD Ranking in performance vs. sales objective from 11th place to 6th place.Played an integral role in developing incentives and marketing strategy for regional sales events resulting in an increase in YOY performance vs. sales objective from 11th place to 7th place.

Lead Development of Contest & Incentive CommunicationsLead meeting support for quarterly Regional Manager planning meetingsCoordinated incentive alignment with Tier I and Tier II events and campaignsProvided analyses to support incentive program developmentExecuted Timely and Accurate Internal and Dealer Communications with Alignment Across All Media ChannelsFully aligned with Tier I and Tier II event themeTimely and accurate communications relevant to intended audienceWorked with finance manager to develop post program analysis and communicate program resultsManages Digital Tier II/Tier III Campaigns and ISIS Approval Process for Digital AlignmentSuccessfully launched 1st Top 40 Sales Volume Dealer Meeting (Budget $190K)Directed Fast Turn Committee assisting dealer efforts with vehicle ordering. Successfully launched 7 FordTube Broadcasts on Fiesta, Focus, Fusion, Escape, Edge, F-150 and Super Duty

Developed SEMA Dealer Ordering Committee- Fiesta/Focus/Fusion/Escape/F150. Monitor inventory mix and turn rates to identify opportunities to support marketAnalyzed monthly dealer inventory forecasts to support media buy spendGenerated daily sales forecast data to support wholesale/sales decisions

Achieved highest performance rating of 24 sales zone managers in the Southeast Market Area. Improved total dealership operations through financial statement analysis. Conducted training for dealership sales personnel regarding new products and marketing initiatives that improved retail sales performance. Managed the sales and marketing activities of the Atlanta/Augusta Market area selling over 7,000 Ford and Lincoln units in 2011 generating over $280,000,000 in revenue to Ford Motor Company.

Managed a budget of $250,000 to host a Top Dealer Award trip. Supervised daily planner of summer intern and helped to develop an e-business initiative increasing internet sales close rates of 11% above the regional average.