Molly Packer Email & Phone Number

-Planned, organized, and managed all display advertising initiatives, including Amazon DSP, by understanding and addressing customer needs with budgets ranging from $2000 - $500,000/month.-Analyzed campaign performance using Amazon Marketing Cloud (AMC) to drive strategic recommendations.-Collaborated with internal teams and managed teams to execute full-funnel media campaigns, aligning display and paid search strategies.-Acted as a liaison between clients and external partners, including Amazon Advertising and Walmart Connect.-Provided training, resolved issues, and offered expert guidance on the Flywheel platform for e-commerce advertising.-Conducted deep data analysis to deliver actionable insights and improve client KPIs.-Managed customer service requests, ensuring swift resolution and high satisfaction.-Advised Sales on upselling and cross-selling opportunities to enhance customer success.-Developed tools and processes to streamline campaign management, providing feedback for automation and optimization.

Detroit, Michigan, United States

Varsity Women’s Assistant Coach:- Developing young women into high performance athletes. - Consistent roster of 25+ high school athletes-2024 Women’s Youth Pair 2nd place- 2023 Women’s Youth Four National Champions -2022 Women’s Youth Four, 5th place-2022 Canadian Henley U19 Youth Four 5th place, U19 Women’s Youth Pair 4th place

Troy, Michigan, United States

-Oversight and managing accounts with advertising budgets ranging from $500 - $50,000/month-Strategizing new campaigns to increase sales using trend research and previous data-Pay Per Click (PPC) advertisements as well as campaign performance reporting-Campaign Keyword Analysis, including addition of new keywords, negative keyword selection and implementation into campaigns-Perform ongoing ad copy analysis and A/B Testing to optimize campaigns -Create dashboards and report on campaign effectiveness-Export and utilize data analysis dashboards via PowerBI or other data visualization tools

Des Moines, Iowa, United States

Writing macros to make current manual tasks automated. Using excel to build tracking files to track daily customer service data. Daily tasks of tracking call center data. Monthly tasks of creating the active and terminated debt report, Agent Relationship Table, and Dashboard enhancements

West Des Moines, Iowa

• Updating monthly Agency newsletters, submitting agent marketing co-op expenses,preparing and setting-up for agent academy events, and assisting with Agent marketing &sales reports.• Attend Agent Academy Training, shadow Sales Coaches and explore other intereststhrough projects across the Agency Support Department.

Greater Minneapolis-St. Paul Area

Consumer Lending Marketing Analyst (June 2019 – August 2019)• Complete projects and presentations using internal analytic• Worked on a project within home mortgages. Looking at potential growth opportunities andareas of improvements within the corresponding lending business, specifically with condos• Collaborating with other interns to complete and end-of-internship project

Des Moines, Iowa Area

• Designs poster for organizations, activities, and clubs at Drake University• Runs social media accounts for Student Involvement and Leadership

Detroit, Mi

Summer camp providing middle school students, high school students, and adults with the skills of rowing

Detroit, Mi

Provided the skills of rowing to underprivileged teens

Bachelor'S Degree, Marketing Analytics And Research, And Imc

Education record