Molly Preusch Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles, Ca, United States

I provide marketing support for businesses and entrepreneurs, combining my ten years of experience with a passion for creative strategy that extends into everything I do. How I can help you:✔️ Marketing Strategy: I will audit your current marketing activities and performance, identify critical improvements and opportunities, and work with you to develop a realistic, actionable roadmap to achieve and sustain long-term results.✔️ Campaign Management: I can help you build a strong foundation, leveraging workflow optimization, project management tools, and process improvement techniques. ✔️ Creative Development: I'm well-versed in managing creative production pipelines of all sizes. I can help bring your visions to life, connect the right people to the right opportunities, and enable creatives to do their thing by layering in organization and execution. ✔️ Event Campaigns: From strategy to execution, I've built and managed more than 15+ event campaigns from the ground up, all with a focus on developing authentic relationships between brand and audience.✔️ Content Strategy: I can help you harness the power of emotional storytelling to change behaviors, strengthen bonds with customers, boost brand image, and reach a wider audience. ✔️ Team Management: I have built and led employee teams from 3 to 15+ people. I take pride in my role as a leader and the responsibility to develop people, professionally represent a business, and deliver high-quality work.Beyond freelance, I am interested in growth-focused roles that compliment an entrepreneurial work style, utilize my passion for consumer-facing marketing, campaign strategy, brand storytelling, and enable me to make a positive contribution to an innovative, like-minded team.Open to Full-Time Opportunities: Marketing Manager, Campaign Manager, Project Manager, Event Marketing Manager

Los Angeles Metropolitan Area

After leaving my full-time position in August, I was brought on as a consultant to help identify and solve complex performance issues impacting the 2020 Lightning in a Bottle campaign. In just five months, I successfully reversed the downward trend in sales and laid the groundwork for what would have been sustainable campaign growth. Unfortunately, the event was canceled due to COVID-19.Position highlights include:► Audited campaign activities and performance, identified key areas of improvement and opportunity, and led a complete overhaul of the campaign marketing strategy, resulting in dramatic increases in engagement and conversions across all digital platforms► Increased web traffic by 315% in just five months by implementing a comprehensive content strategy, leveraging email and social media to boost readership► Drove and managed a successful ESP migration - Reduced the company’s mail block rate by over 20% from the previous period resulting in increased open rates and improved IP/sender reputation stats► Interviewed, hired & successfully onboarded a new marketing team in under one month► Monitored and managed campaign pacing and performance, providing proactive optimizations to achieve campaign KPIs and stay within budget parameters► Partnered with cross-functional teams (including PR, Social, Operations, Creative Programming, and Production) to create and execute integrated marketing campaigns focused on acquisition, engagement, and conversion

Greater Los Angeles Area

Position Highlights & Responsibilities:► Oversaw all aspects of the campaign lifecycle, including strategy, workflow, creative & asset development, execution, reporting, and campaign analysis► Planned, executed, measured & adjusted multi-channel initiatives to increase sales, grow web presence, expand markets & boost brand recognition► Helmed a growing team of high performing marketers and creatives (many of whom I hired) across complex, fast-paced marketing campaigns, working with each of them to set clear goals and targets ► Managed the marketing launch of two new event brands, including marketing analysis, branding & positioning, consumer communications, promotions, creative assets, and more► Collaborated and liaised with 10+ internal departments and external teams to build fully customizable content and promotional strategies, ensuring all schedule milestones and workflow issues were met and managed► Oversaw the success and execution of more than 8,000 pieces of campaign collateral, including website/app designs, videos, digital & print materials, and advertising assets ► Worked as a liaison between executive directors and the marketing/design team to ensure messaging and artwork aligned with project objectives, messaging hierarchy, and leadership's overarching vision► Allocated and managed annual marketing budgets for upcoming events with executives► Assisted in the production of promotional videos, advising on messaging, creative direction, key objectives, call to action, music selection, and roll-out strategy► Managed and oversaw contractors/vendors, such as coordinators, graphic designers, project managers, media partners, on­site photo & video teams, and more► Conducted campaign retrospectives to identify key wins and vulnerabilities in an effort to drive continuous improvement and future growth

Greater Los Angeles Area

Position Highlights & Responsibilities:► Grew strong cross-functional relationships with clients, vendors, and external partners, serving as primary marketing liaison for brands such as Coachella, Goldenvoice & Dirtybird Records► Built and maintained various content calendars, ensuring timelines were met, and content strategies were aligned with broader marketing objectives ► Leveraged analytics, consumer insights, and campaign performance data to create five customer archetypes with integrated communication strategies to effectively target and reach each group► Strategized, ideated, & wrote copy for launch announcements, website pages, blogs, newsletter emails, advertisements, social media posts & print materials► Worked with creative leads to strategize and implement a customer-centered web redesign, increasing page views by 45%, time spent on site by 34%, and decreasing bounce rates by 28%► Worked directly with publicists on press releases, offering writing and revision support as well as delivering assets needed for all PR campaigns► Built and managed events in Eventbrite, created automation schedules for ticket campaigns and analyzed and reported ticketing counts► Managed and maintained the websites for four event brands, ensuring all content and info was optimized, current, and up to date ► Researched, wrote, and managed the execution of the company's first sponsorship deck resulting in higher quality fiscal and in-kind partnerships with desired brand partners

Solana Beach, Ca

Position Highlights & Responsibilities:► Implemented a new affiliate marketing program that brought in higher quality affiliates and increased affiliate revenue by 50% in 3 months► Managed email marketing campaigns end-to-end, including copywriting, newsletter campaign set-up, customer list segmentation, landing page creation, scheduling, testing, and commission payouts► Oversaw programs and maintained effective relationships with affiliates on various affiliate networks (HasOffers, Infusionsoft, Commission Junction, ShareaSale)► Responsible for coordinating with multiple departments and teams, including graphic design, copywriting, IT, and shipping and fulfillment

Solana Beach

Position Highlights & Responsibilities:► Developed and implemented acquisition strategies across multiple social media platforms resulting in an increase of total unique visitors by 40%► Responsible for daily social media management (maintaining post schedule, writing original content, engaging with followers, inbox upkeep)► Tracked web analytics and reported wins and findings using Facebook Insights, Hootsuite, Google Analytics, and other social analytics tools